Latika Pathela Appointed as New Head of Marketing at GROZEO UK

Published April 19, 2024

LONDON, UK / ACCESSWIRE / April 19, 2024 / GROZEO has appointed Latika Pathela as its new Head of Marketing for the UK. Latika is a leading figure in the e-commerce marketing space. Over a remarkable 13-year career, she has navigated complex challenges for a diverse portfolio of B2C and B2B clients. Her expertise in melding technology, creativity, and strategic insight to sculpt successful brand narratives positions her as an invaluable addition to the GROZEO team.

As Head of Marketing at a startup university in London, Latika demonstrated her prowess in developing and implementing comprehensive go-to-market plans, leading to a significant uplift in applications and enrollments. Her strategic direction contributed to an increase in applications within a short period and played a pivotal role in rebranding initiatives, which saw notable growth in undergraduate and master's enrollments.

In line with Grozeo's commitment to prioritising retailers, Latika is focusing her efforts on enabling them to thrive in the digital marketplace. Her plan includes offering a full spectrum of support that goes beyond merely enabling online transactions. It extends to delivering a suite of services that cover marketing, logistics, and inventory management. The strategy emphasises improving customer engagement and loyalty by upgrading the ecommerce platform's interface and introducing a customer loyalty scheme. Latika's goal is to not just fulfil but surpass the contemporary expectations of users, employing digital-first marketing tactics to strengthen relationships with consumers and enhance the brand's value

Under her guidance, GROZEO is set to redefine its marketing approach, emphasising the integration of advanced analytics, creative campaign execution, and strategic stakeholder engagement to achieve business objectives. This comes at a crucial time as we face increased market competition. Latika's focus on developing and executing campaigns across bought, earned, and owned media is expected to enhance GROZEO's presence in domestic and international markets, reflecting the company's core values of innovation, integrity, and customer satisfaction

Latika's arrival at GROZEO marks a new chapter in her illustrious career and a testament to the brand's mission of empowering businesses and consumers through cutting-edge e-commerce solutions. As GROZEO continues to expand its reach and impact, Latika's leadership and innovative marketing strategies are not just anticipated but expected to play a critical role in shaping the future of e-commerce technology.


GROZEO is at the forefront of the e-commerce technology industry as an innovative ecommerce website builder. It is dedicated to providing innovative solutions that empower retail businesses and enhance consumer experiences. Our commitment to innovation is evident in our continuous investment in research and development, as well as our strategic partnerships with leading technology providers. With a focus on leveraging the latest technologies to create seamless, efficient, and engaging ecommerce platforms, GROZEO is committed to driving growth and success for its clients and partners worldwide.

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