HighKey's 5 Proven Strategies to Convert Followers Into Patients
The strategies that aesthetic clinics can implement with their social media to bring new patients in the door
NEW YORK, NY / ACCESSWIRE / September 5, 2024 / Digital PR agency HighKey specializes in assisting plastic surgeons and aesthetic clinic owners build unique brand identities. They help these entities raise their public profiles, expand their social media followings, and attract new clients.
As many business owners are all too aware, building a robust social media following is one thing - but converting those followers into customers is quite another. However, HighKey has developed and tested multiple strategies to reliably grow loyal social media followers and convert them into patients for aesthetic clinics.
There's no single way to convince social media followers to make the jump from the digital to the physical world and book a procedure. In order to reach many kinds of potential clients, HighKey uses several key tactics to convert followers.
Strategy 1: Sharing Real-Life Results
One strategy involves providing short-form viral videos of real-life results for different aesthetic procedures. These videos go beyond showing side-by-side before-and-after photos. Humanizing these results is essential to really connecting with followers. An example of this is a client, Dr. Chiddy, who explains exactly what procedure his client went through and the results she received in this video. These videos are much more beneficial than a stagnant transformation picture because they show Dr. Chiddy's personality, vast knowledge, and care for his patients.
Strategy 2: Educating Potential Patients
Followers seriously considering an aesthetic procedure also want a knowledgeable practitioner. HighKey prioritizes including educational content in its social media channels to make clients stand out in this area. This information helps attract new followers and helps them choose a particular practitioner over others.
For instance, imagine a potential client researching a procedure. They may stumble upon a specific plastic surgeon's educational videos. Later, when they decide to get the procedure, they choose that surgeon because they've already learned so much from their videos. A good example is our client, Dr. Hani Sinno, who made a video educating potential patients on all of the procedures his clinic won't do and the reasons why here.
Strategy 3: Staying on Top of Trends
Practitioners can also ensure engagement with this educational content by capitalizing on current events and trends. For instance, if an article about a particular procedure, like a Mommy Makeover, has recently gone viral and appears often in the news, a plastic surgeon might upload a short video discussing how that procedure works.
To find viral news within a specific industry, providers can start by searching major keywords on TikTok Explore and Google News. If you want to have safe and consistent viral articles/videos to react to, you can always find celebrities who have had aesthetic work done on them, and you can lend your opinions as an expert in the industry.
Strategy 4: Interacting With Patients
One of the most effective strategies HighKey uses is a tactic few aesthetics clinics have time to do on their own: making every social media channel interactive. When most people think of social media marketing, they imagine meticulously crafted posts with eye-catching visuals.
These elements are certainly part of the equation. However, genuinely engaging with followers is the best way to build a loyal following and increase conversions. Most practitioners don't have time to reply to comments regularly, solicit feedback from followers, and remain consistently engaged across multiple social media channels.
When these practitioners partner with HighKey, the agency can handle these everyday communications. However, a crucial part of the strategy's success is maintaining the same brand voice across all comments and all social media platforms.
This kind of authenticity goes a long way toward building trust with followers, but it can also improve the reach of each post. Most social media platform algorithms will prioritize posts from accounts that post consistently and have high engagement.
Strategy 5: Securing and Sharing Strategic Placements in Major Publications
A smart social media strategy doesn't happen in a vacuum. HighKey's approach involves securing feature article placements in top publications and sharing them across a client's social media profiles.
These feature articles represent a great way to build authority with audiences. Existing followers will see these pieces; even if they don't read them, they'll begin to view the practitioner as a standout in the field. When a potential patient sees your clinic featured in a top media placement like Forbes or USA Today, you can see how much authority this brings to a social media account.
Essentially, while the HighKey team has many potential strategies to choose from, part of its success comes from not using a cookie-cutter approach when creating a plan for each client. The digital PR process is collaborative, and each social media strategy is custom-tailored to suit a clinic or practitioner's specific brand.
HighKey's process is also data-driven, and the agency constantly monitors the success of every post and every strategy. By tracking post reach, user engagement, and ultimately, conversions as well, it becomes possible to identify successful strategies and continually fine-tune a PR approach.
About HighKey Agency:
HighKey is a full-service digital marketing agency. It was founded in 2016 by Luke, Jordan, and Jackson Lintz. The agency specializes in expanding the reach of practitioners and clinics in the aesthetics industry, helping them gain the respect of their peers while bringing in new clients.
Contact Information:
HighKey Agency
Kayla Ricci
kayla@highkeyagency.com
https://highkeyagency.com/
SOURCE: HighKey Agency
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