Build the Invaluable Habit of Curiosity with New Book Storygetter: New Home Sales Leader Ryan Taft Shows How Curiosity Evokes Hidden Emotions

Published October 24, 2023

Storygetter, on sale now, reveals why curiosity is the most under-appreciated skill in sales and how an authentically curious approach results in more sales and deeper customer relationships

AUBURN, CA / ACCESSWIRE / October 24, 2023 / New home sales industry veteran Ryan Taft, Senior Consultant at Shore Consulting, Inc., today released for sale the insightful and timely book, Storygetter. Written to teach sales teams how to leverage the power of curiosity to make more sales and build deeper relationships, Taft is a longtime sales leader, trainer, coach and certified speaking professional who has been part of Shore Consulting for 10 years working with sales teams nationwide to ignite their curiosity and boost sales performance.

Storygetter is the pinnacle of Taft's work in new homes sales, drawing from his expertise on the role that curiosity plays in our lives both personally and professionally. After facing unique challenges in childhood, Taft's worldview was shaped by an insatiable curiosity about the underlying motivations that drive peoples' actions and decisions. Now as a renowned sales leader, Taft has taken an honest and hopeful approach with Storygetter, exploring why curiosity is the most underutilized skill in sales and how it can be developed to generate results.

"Everybody has a unique perspective and life story, and Storygetter is my way of showing sales professionals how to develop an authentic sense of curiosity that enables homebuyers to feel comfortable entrusting you with their story," said Taft. "We connect and feel through the exchange of stories, but we're living in a more disconnected world today, especially with the pandemic's influence still looming. When salespeople realize that curiosity is a skill that can be developed and nurtured, it becomes a profound catalyst for the connection many people crave and ultimately improves the entire sales process."

Storygetter is a stark departure from the outdated sales tactics that so many sales professionals - and sales trainers - still rely on to this day. The book highlights the inherent misunderstanding that many salespeople have about curiosity, explaining how it's not invasive or intrusive, but a genuine display of connectivity that allows sales professionals to better understand every customer. Harnessing perspective psychology, curiosity is a way for salespeople to empathize with buyers and go on the emotional journey of searching for a new home alongside them.

"This is one of the most fascinating and fun reads for sales teams to experience together," said homebuilding authority Jeff Shore, who authored the foreword to Storygetter. "Ryan created a book that effectively illustrates the potency of curiosity. He covers everything from the different types of curiosity, to the importance of intention when asking questions, to approaching awkward or sensitive subjects in gentle ways, and he offers tangible methods for improving your curious nature. This isn't just a good sales skill, it's a good life skill. Storygetter exemplifies the way that sales professionals can best know their customer so they can best serve their customer."

Taft believes that when customers re-tell their stories, they re-live them, and when they re-live them, they re-feel them. These hidden emotions in a buyer's story serve as a sacred space where a sales professional and a buyer can truly meet each other, and curiosity is the wayfinder that safely delivers them to this intersection.

Storygetter is now available via Shore Consulting. To purchase Storygetter and learn more, visit

About Ryan Taft

Ryan Taft is an accomplished speaker, author, and sales expert, and a Senior Consultant at Shore Consulting, Inc. with over two decades of experience in the new home sales industry. Ryan started his career as a licensed Realtor® in Arizona and later became the National Sales Training Manager for a $10B Fortune 100 home builder. Ryan currently works with top home builders nationwide, leveraging his expertise in human performance, psychology, and sales skills development through trainings, live seminars and team coaching. In addition to serving as a frequent contributor to industry publications, Ryan has written several books. Storygetter is his second solo book. He is also the author of The Sales Cure and coauthor of Buying the Experience and Tough(er) Market New Home Sales. In 2018, Ryan achieved the Certified Speaking Professional designation from the National Speakers Association. He currently lives in Gilbert, Arizona, with his wife and three dogs.

About Jeff Shore Consulting, Inc.
Shore Consulting, Inc., founded by renowned homebuilding authority Jeff Shore, is a company specializing in consumer psychology and customer experience training programs for homebuilders. Using these modern, game-changing techniques, Shore Consulting's clients delivered over 140,000 new homes generating $65 billion in revenue last year. At the helm of the company, Jeff holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the NSA's exclusive Million Dollar Speaker's Group. He is the author of 11 books on sales and customer experience strategies, including his best-selling books from McGraw-Hill Business Be Bold and Win the Sale and Follow Up and Win the Sale.


Judy Stone
NewGround PR & Marketing

SOURCE: Shore Consulting, Inc.

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