NEW YORK, NY / ACCESSWIRE / December 6, 2023 / Voices, the world's leading voice over marketplace, today published their 2024 Audio Trends Report, an annual benchmark report analyzing the state of voice over and audio over the past year. The report, which surveyed over 1,000 respondents who hire voice actors, explores the various ways brands use voice over, considerations they have when hiring voice actors, and how generative AI fits into their content creation process.
The report reveals growing engagement with AI tools, including AI voices, among creatives. But despite the upward trend in usage, survey respondents are still hesitant to fully embrace AI voices. Brands who work with voice actors say they value the experience of working with a real person-an experience that allows for two-way communication, the ability to give nuanced direction, and a natural and authentic performance.
"There will be a heavy emphasis on authenticity in content creation in 2024," says Tara Parachuk, Senior Manager, Brand Communications. "Voice is deeply tied to human connection, and as the world of digital content continues to boom, demand for quality and authentic voices will continue to grow with it."
Key findings from the report include:
For the full 2024 Audio Trends Report, visit: https://www.voices.com/company/press/reports/2024-client-trends-report. For more insights into the world of voice over, visit Voices at: www.voices.com.
About Voices
Voices is the world's #1 voice marketplace, with over 4 million registered users. Since 2005, the biggest and most beloved brands have entrusted Voices to help them find professionals to bring their projects to life. Voices helps match clients with voice over professionals in over 160 countries and 100+ languages and dialects.
Contact Information
Patrice Aldave
PR Specialist
patrice.aldave@voices.com
519-858-1490
SOURCE: Voices