Adapting Social Takes a Quantum Leap with New Board of Advisors

NEW YORK, NY / ACCESSWIRE / October 31, 2023 / In a momentous stride forward, Adapting Social, a trailblazing force in the world of digital marketing and social engagement, has proudly unveiled its inaugural Board of Advisors, marking a transformative chapter in its 15-year history. The esteemed advisory board welcomes two industry titans, Ian Maskell, former Global Vice President of Unilever, and Alain E. Groenendaal, former President of Grey Advertising.

Ian Maskell, a distinguished expert in Nutritional Biochemistry holding a PhD from Newcastle University, embarked on his illustrious career as a Nutritionist at Mars Petcare. His journey took him to China in 1996, where he spearheaded the launch of Mars Petcare in the world's largest market. With unmatched dedication and innovation, he ascended to the role of Chief Marketing Officer for Mars China. In 2006, Ian embarked on a new odyssey at Unilever China, where he led the Ice Cream division in North Asia and ultimately became the Global Ice Cream CMO in 2014.

Ian Maskell's journey was marked by his close collaborations with governments, veterinary professionals, global agencies, and the stewardship of world-leading brands such as M&M's, Snickers, Dove, Pedigree, and many more. His profound emphasis on new product development, innovation, responsible business practices, and an unwavering commitment to brand purpose and food ethics has left an indelible mark on the industry.

"Adapting Social is a new breed of digital agency," remarked Maskell. "A visionary team of social media natives who understand its potential & how to harness its power. Brands must adapt to win as social media & commerce evolve. Adapting Social is writing the playbook. I am thrilled to join their board and help them shape the future of marketing."

Alain E. Groenendaal, on the other hand, is a visionary leader with a distinguished track record in creatively driven organizational leadership, business turnarounds, and digital transformation. His extensive international experience spans the United States, Europe, Latin America, and the global landscape. Alain's illustrious career includes tenures at leading global marketing agencies such as Accenture, Grey, Leo Burnett, and the independent firm, The Community. He has successfully revitalized underperforming operations, reengineered organizations to thrive in the digital age, and forged partnerships with global industry giants like Procter & Gamble, Best Buy, Citibank, and many more.

Alain's unique combination of European, U.S., and Canadian background, fluency in four languages, and a relentless drive for innovation and non-conformity with the status quo make him an ideal partner for Adapting Social's journey into the future. The establishment of this Board of Advisors represents a strategic leap towards positioning Adapting Social as a premier digital marketing agency for blue-chip enterprises. The synergy of Ian Maskell and Alain E. Groenendaal's wealth of experience and visionary thinking is set to drive innovation and excellence, particularly in the field of AI technology, customer service automation, and lead generation.

"It is always exciting to work with ambitious, innovative entrepreneurs like the Adapting Social Team," said Groenendaal. "I look forward to helping them take the agency to the next level."

CMO Megan Gianvito shared her enthusiasm, saying, "Throughout the years, we've met a ton of incredible mentors and Sherpas, but I truly can't contain my excitement about this dynamic duo. To have two prestigious and well-experienced mentors who have built success for numerous agencies and brands guiding Adapting Social gives me unwavering confidence that the vision we have for the future is right within our reach. Along with their experience in navigating blue chip/agency partnerships, Alain and Ian add to the transformation of our agency through creative collaboration and strategic-forward thinking discussions. Together, they inspire and motivate - and I'm elated to move mountains with them."

COO Christopher Iafelice expressed his delight, saying, "I am absolutely elated to welcome Ian and Alain to the Adapting Social board of advisors. With their unparalleled experience, they'll be instrumental in positioning Adapting Social as a premier Digital Marketing agency for top-tier blue chip companies. Their rich experience is not just an asset, it's a game-changer for us and will undeniably propel us to new heights. Together, we're not just dreaming big-we're living it."

CEO John A. Vagueiro conveyed his excitement, stating, "I am extremely honored and excited to have both Ian and Alain on our Board of Advisors. We have been planning to build a Board for a few years now but didn't want to settle on just anyone. When the opportunity presented itself with these two, it was like being the coach of a basketball team and having Michael Jordan and Scottie Pippen as advisors! No brainer. Their experience in working with some of the biggest and most influential brands in the world is going to help Adapting Social gear up to innovate for our clients and blue-chip clients on a whole other level. I am extremely grateful for those two!"

Adapting Social is on the cusp of a remarkable transformation and a future filled with unparalleled success, thanks to the guidance of its distinguished Board of Advisors.

For further information about Adapting Social and its journey, please visit www.adaptingsocial.com.

Media Contact:

Steven Iafelice
Steven@adaptingsocial.com
732-383-7439

About Adapting Social:

Adapting Social is a leading digital marketing and social engagement agency known for its innovative approach to branding and advertising. With a diverse and creative team, Adapting Social has a rich history of delivering outstanding marketing solutions for clients across various industries. Their commitment to adapting to the ever-evolving landscape of social media and digital marketing has made them a trusted partner for businesses seeking to expand their online presence.

SOURCE: Adapting Social

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