919 Marketing Wins Prestigious PR Award

North Carolina-Based Company Named a 2023 Bulldog PR Awards Winner

RALEIGH, NC / ACCESSWIRE / July 18, 2023 / 919 Marketing, a leading national franchise and non-profit marketing agency, has been honored with a prestigious 2023 Bulldog PR Award for Best Campaign on a Shoestring Budget (Gold). The 919 Marketing team flexed savvy media, digital, and PR muscles to get their client global attention.

The Bulldog Awards are the only PR awards program judged exclusively by journalists, making the awards a highly respected recognition within the industry. The 2023 Bulldog PR Awards honor outstanding work by individuals and agencies for both PR and communications campaigns.

"We are so excited to win a 2023 Bulldog PR Award for our NC 529 viral baby race campaign," said Sue Yannello, Chief Content Officer at 919 Marketing Co. "This award shows the passion and expertise of our dedicated team at 919 Marketing. We always look to generate results, not just reports. This campaign had BIG results that helped our client get real business. Not every campaign has to come with a big budget to pack a big punch. Quality work and results will show if you have the right people doing the right thing at the right time."

919 Marketing was honored for their Diapers to Dorms Dash campaign for NC 529, North Carolina's national college savings program. The agency leveraged the big rival UNC vs. Duke University basketball game, where babies raced to win $529 towards their very own NC 529 Account. 919 Marketing promoted the race with a well-rounded strategy that included digital, social, paid, and owned content, as well as public relations outreach to local media. The result came to be known as the "most intense baby race ever" in a viral social media video.

The earned and owned full-coverage strategy worked, generating these impressive results:

• 381,459,556 media impressions, with a media value of $23,073,484.
• 90 national and international hits, including Good Morning American, CNN, and more.
• More than 1.1 million likes on TikTok and more than 283,000 shares.
• An average 10% increase in total users, new users, and sessions to the NC 529 website in top target North Carolina cities during the month of March alone.
• 791 new NC 529 Accounts were created, along with 747 new contributions in the month of March.

919 Marketing is an award-winning, national marketing agency serving non-profit organizations, businesses, and franchises with high-powered brand strategy, public relations, and digital marketing. 919 Marketing has partnered with startups, publicly traded franchises, and North Carolina-based non-profits to build awareness for their brands and increase their sales. Our team consists of Emmy award-winning journalists, nationally recognized marketing strategists, creative content marketing gurus, and smart digital marketing analysts.

About 919 Marketing:

Formed in 1996 and headquartered just outside of North Carolina's Research Triangle Park and the capital city of Raleigh, 919 is a national franchise marketing firm with a proven track record of helping companies increase revenue, create a competitive advantage, and improve marketing results. We provide high-powered strategic planning, public relations, social media, digital marketing, business development support, and full creative capabilities - each utilizing proven processes refined over hundreds of client engagements.

Our award-winning staff of marketing strategists, TV and print reporters, and social media trailblazers are seasoned experts, providing the content marketing firepower needed to excite, motivate, and engage your customers and prospects. 919 clients include startups, emerging growth companies, and Fortune 500 corporations - from high-tech to healthcare, hair care, and elderly care. 919 Marketing is a proven, go-to source for national companies of all sizes that want to grow their businesses. For more information, please contact David Chapman, CEO, at 919-557-7890 or email dchapman@919marketing.com.

Media Contact:
Lesley Van Dusen, lvandusen@919marketing.com, (919) 586-8241

SOURCE: 919 Marketing

ACCESSWIRE

News network reaching more than 1,500 media outlets in 98 countries. The newest, fastest-growing and most disruptive newswire available today.