Rakuten Viki and Pluto TV K-Pop Launch in Europe, K-Drama channel Launches in Latin America
NEW ID expands partnership with the leading FAST (free ad supported streaming television)service, with the launch of three premium Asian entertainment channels: “Pluto TV K-Pop,” Korean drama channel “Rakuten Viki,”and Spanish dubbed Korean channel “Pluto TV Dramas Coreanos”
Pluto TV K-Pop and Rakuten Viki, now live; Pluto TV Dramas to launch in March
NEW ID is the only media company in Asia to launch and operate five channels on Pluto TV
NEW ID, digital content & media platform business subsidiary of Next Entertainment World (NEW), is expanding its global reach by offering three localized Korean entertainment channels to Pluto TV audiences in Europe and Latin America.
As the only FAST channel publisher and operator in Asia, NEW ID has 25 global FAST channels across more than 20 top streaming platforms, now with the launch of three new Korea-centric channels on Pluto TV.
NEW ID’s Korean drama channel Rakuten Viki and Pluto TV K-Pop recently launched on Pluto TV in Spain, marking NEW ID’s first channel launch on Pluto TV in Europe and its first Pluto TV branded channel. NEW ID and Pluto TV have also partnered to create Pluto TV’s first Spanish dubbed Korean drama channel Pluto TV Dramas Coreanos, which is set to launch in March on Pluto TV in Latin America.
NEW ID currently broadcasts Korean entertainment channels 24 hours a day to 100 million households across the world, and the creation of two specialized Korean-centric branded Pluto TV channels is a significant milestone in the expansion of NEW ID’s footprint in Europe and Latin America, as the demand for K-Pop and K-Drama continues to rise in the two regions.
The Rakuten Viki channel is of the eponymous paid subscription-based platform that specializes in Asian dramas and has a global audience that comes to Rakuten Viki’s platform for dramas, variety shows, movies, awards shows, and Viki Originals – translated into 150+ languages by a community of avid fans. Together with NEW ID, Rakuten Viki expands its reach by launching on Pluto TV for the first time.
NEW ID also focuses on delivering localized viewing experiences to viewers across the US, Europe, and Latin America to help viewers watch and enjoy Korean content. by offering Rakuten Viki and Pluto TV K-Pop with Spanish subtitles.
In March, NEW ID and Pluto TV plan to launch the Korean drama channel Pluto TV Dramas Coreanos with four Spanish dubbed Korean drama series, including “Hwarang: The Poet Warrior Youth” featuring BTS’ V.
The news is an expansion of Pluto TV and NEW ID’s partnership after first launching The Pinkfong Company’s ‘BABY SHARK TV’ on Pluto TV in the US in October 2021 and then on Pluto TV in Latin America in January 2022.
NEW ID CEO June Park said, “I am happy to see a variety of Korean content from animation, K-Dramas, to K-Pop is available to global audiences through our partnership with the leading global FAST platform, Pluto TV. We will continue to strengthen our partnership with Pluto TV and focus on improving the viewing experience in each country with the expertise that NEW ID has gained throughout our operations and management of more than 20 global channels across major global FAST and CTV platforms.”
(From the left) ‘BABY SHARK TV’, ‘Rakuten Viki, ‘PLUTO TV KPOP’ channels run by NEW ID on PLUTO TV
About NEW ID (www.its-newid.com)
NEW ID is a technology-based media company established in October 2019 to expand content life cycle and distribution by connecting Asian content with global platforms. We focus on the ‘FAST (Free Ad-Supported Streaming TV)’ business, which provides real-time streaming and advertising technology solutions, and the ‘Post-Production’ business, which helps globalization of contents through automated platforms.