DALLAS, TX / ACCESSWIRE / September 29, 2021 / Digital media platforms like YouTube, Instagram, and TikTok have become phenomenons in mainstream pop culture. It’s a digital revolution that is giving power to countless industries, including content creation. From Issa Rae’s Awkward Black Girl web series that became HBO’s Insecure, to Sarah Cooper’s viral TikTok that landed her a Netflix comedy special, content creators are using the power of diverse online platforms to enter traditional, lucrative media spaces. With that kind of tantalizing success in view, there is a race to capitalize on the innovative technology that evolves seemingly daily.
One person who has watched innovators release new technology is Erica Barry, who grew up in the Internet generation. Erica watched digital media platforms, including Google-owned (NASDAQ:GOOGL) YouTube, Facebook-owned (NASDAQ:FB) Instagram, and ByteDance-owned TikTok, transform the entertainment industry firsthand. She saw the virtually unlimited potential such platforms offered for content creators and decided to write her debut book Don’t Wait, Create: How to Be A Content Creator in the New Digital Revolution. In it, she provides a roadmap for aspiring content creators and shows them step-by-step how to work in digital content creation and find their creative voice.
One of the premises of the book is that because technology will continue to change media and offer an increasingly diverse array of social media platforms, content creators will need to know how to adapt to those changes. “This is actually exciting for us content creators,” says Erica. “For the first time in history, we have so many low-cost paths to reach a broad audience. Our friends over in the tech space are doing such an awesome job of innovating all these platforms that as writers, we can create content for. We need to capitalize on that and not wait! The book explains the rapid changes that have occurred in the industry in a way that’s easy to understand.”
Erica says that YouTube, Instagram, or podcasts are all great places to get started, as many successful media personalities of the past decade began their careers there. The advantage you have is that these places require minimal investments in production costs. You can create content for these platforms and will doubtlessly see those kinds of technologically-based opportunities only increase over time. The book will show you how to leverage digital platforms to take control and achieve success, and it provides tips on how to shape your own digital identity.
In the past, you had to fit into a narrow box defined by Hollywood to get your content seen and monetized. The content that we consumed, the celebrities that we admired, and mainstream pop culture as a whole were all defined largely by invisible gatekeepers shrouded in Hollywood mystery and exclusivity. “That’s no longer the case,” Erica believes. “Now that we have more platforms, the floodgates are open for all types of content to enter the mainstream space. With the digital revolution, you have many viable possibilities for where your content can be seen. Anyone, really, can get started online. There are so many platforms, and there is no longer ‘one place’ that controls what can be seen. As Don’t Wait, Create talks about, you can use these platforms to get out your content and chart your own game plan for success.”
The intersection of content creation and digital platforms will continue to create opportunities for writers and techies alike, she says. “We are a remarkably creative society. With the ongoing revolution in the entertainment industry and the innovations online, content writers have an incredible future, one that I believe is only going to get better. It’s a new frontier for content writers, that is for certain, one that the book discusses.”
Don’t Wait, Create ultimately shows that digital entertainment platforms are revolutionizing the entertainment industry, and it gives readers an idea of what they can do with the power they can easily access online. There is so much that can be done in this digital age. It’s just a matter of knowing where to start and then beginning.
Don’t Wait, Create: How to Be a Content Creator in the New Digital Revolution is scheduled to be published by New Degree Press on August 30, 2021. For more information on the book and digital content creation, visit www.ericabarry.com.
SOURCE: Erica Barry
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