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Narrative Launches Industry-First Freemium Pricing for their Photo Culling Tool, Select

Narrative has introduced freemium pricing for Select, its image selection software, currently used by thousands of professional photographers worldwide.

Jan. 26, 2022 / PRZen / AUCKLAND, New Zealand — Narrative, a leading provider of software for professional photographers, has launched freemium pricing for their photo culling product, Narrative Select. This pricing structure makes Select the first completely free AI-based image selection software available in the market today. The launch follows a record year for the company, which saw Narrative Select released into general availability in April, and finished with thousands of Narrative Select users worldwide.

Narrative Select, helps professional photographers choose the best images from a photoshoot using industry-leading AI which understands photo desirability. By helping photographers cull their photoshoots in half the time with twice the accuracy, Select saves photographers hundreds of hours, and has quickly become a game-changing part of the modern photographer’s workflow.

“Over the last year, we’ve seen incredible demand for Narrative’s software among thousands of photographers in over 100 countries,” said Steffan Levet, Co-founder at Narrative. “Select’s new pricing model is a differentiator for us and will increase the accessibility of our tools for the millions of professional photographers who are looking to modernize their image selection workflow. We believe this will be revolutionary for photo culling as well as the photography industry and will help drive significant growth for Narrative.”

During the past 12 months Narrative has doubled its headcount, with a team made up of individuals from some of the worlds best tech companies including Google, Dropbox, Microsoft, Hootsuite and Xero. Narrative is currently backed by some of the world’s most respected VCs both in New Zealand and internationally.

About Narrative

Trusted by thousands of professional photographers worldwide, Narrative empowers photographers to spend more time doing what they love. By modernizing the professional photographer’s workflow with smart and easy to use software, Narrative has become a requisite part of any professional photographer’s toolkit. With Narrative, photographers can cut their culling time in half and reduce their workload outside of their photoshoots, allowing them to increase their efficiency and free up more time to grow their book of business.

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Media Contact:
Amberlie Denny,
Head of Marketing,
[email protected]

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