Martin Popiel, CPA: Founder
Modern CPA Firm launched a groundbreaking offering for accounting firms looking to save some much-needed time.
“It’s no secret most accounting brands look the same. If firms want to stand out in 2022, it’s time they get up to speed with their digital marketing. That’s where we come in. Not only do we focus on bringing in higher quality clients that will pay a premium, but we also build stronger brands for firms looking to hire – especially with the labor shortage in the industry,” says Martin Popiel, founder of Modern CPA Firm. Martin himself is a chartered accountant that focuses on implementing data-driven marketing strategies.
“The landscape has changed, especially after COVID-19. Websites and social media platforms are now the modern day business cards.” He further explains, “Referrals are unreliable. Building an online pipeline directly from a niche allows you to be more selective, and choose the clients that will pay the most for your expertise. Not to mention a consistent client profile improves efficiency and allows you to standardize more of your work.”
“From a recruiting standpoint, a job posting isn’t going to cut it. With such a competitive job market, having a strong brand presence is critical. Applicants will vet the businesses they apply to online. That’s just how things are. In this day and age, 80% of applicants use social media in their job search.”
Martin knows firm owners are busy, and they don’t have the capacity to learn keyword research for a blog or developing an effective website. That’s why Modern CPA Firm bridges the gap between accounting and digital marketing. Their team of CPA’s create content on any niche accounting topics.
“You could work with a local marketing agency, but then you we will be stuck editing generic accounting content. Our team of CPA’s know the accounting language and how your firm operates, so you never have to worry about the quality of your content.”
Modern CPA Firm offers four main services:
1. Web Design & Development
2. Search Engine Optimization (SEO)
3. Blog Writing
4. Social Media Management
The SEO, Social Media and Blog Writing services are designed to attract qualified traffic to a website, whether for recruiting or business development. Firms can showcase their expertise and become an authority by providing valuable and engaging content for their target audience. They can modernize their brands with industry-leading technology and design – with creatives in a variety of formats such as video, carousels and reels.
Modern CPA Firm focuses on generating traffic organically as it’s much more scalable than other strategies that require ad spend. In addition, they gather advanced metrics for firms looking to make more informed decisions for their target market.
Rodney Reese: Co-Founder, Creative Director
The website services are backed by modern, data-based strategies to maximize conversion rates for accounting sites. With custom design and mobile responsiveness, these sites are optimized to turn website visitors into clients. After all, what’s the point of driving traffic to a website that doesn’t convert?
Firms looking to improve their marketing ROI can start outsourcing their digital marketing needs by contacting the Modern CPA Firm team. To learn more about Modern CPA Firm, visit their website and social channels.
Media Contact
Company Name: Modern CPA Firm
Contact Person: Martin Popiel
Email: Send Email
Country: Canada
Website: http://www.moderncpafirm.com/
