According to a recent report by The Insight Partners, the global Maternity Wear market is anticipated to reach US$ 16,578.64 million by 2028, expanding at a 4.4% CAGR during the forecast period. Maternity wear is typically created with a loose, appropriate fit that contains elastic, tabs, and stretchable fabric, such as elastane and spandex, to provide extra comfort to the consumer during pregnancy.
Report Spotlights:
- Progressive industry trends in the maternity wear market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the maternity wear market from 2019 to 2028
- Estimation of global demand for dairy ingredients
- Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook as well as factors driving and restraining the growth of the maternity wear market
- Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the maternity wear market size at various nodes
- Detailed overview and segmentation of the market, as well as the maternity wear industry dynamics
- Size of the maternity wear market in various regions with promising growth opportunities
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A few players operating in the maternity wear market are Gap Inc, Seraphine, Isabella Oliver, H and M Hennes and Mauritz AB, Brunelli and Co S.R.L., Mothercare, Boob Design, SHAICO Fashion Pvt. Ltd, Pink Blush Maternity, and Organic & More.
Asia-Pacific held the largest share of the global maternity wear market in 2020, whereas North America is expected to register the highest CAGR during the forecast period. There is an average of 85% of pregnant working women in the US according to the World Bank report. Thus, the demand is increasing for maternity wear and plus sizes in formal wear under the formal dresses and gowns section. This is a major factor contributing to the maternity wear market growth in North America.
Impact of COVID-19 Pandemic on Maternity Wear Market
The COVID-19 pandemic has adversely affected many industries including the consumers good industry. The pandemic created operational difficulties due to lockdowns, business shutdown, and supply chain disruptions. Clothing and apparel retail stores recorded high losses in sales. Financial results published by fashion brands such as the Spanish Inditex Group and the Swedish H & M laid bare the enormity of the pandemic’s impact. Furthermore, e-commerce experienced a long-lasting benefit from the pandemic, as most online purchasers consider e-retail as a post-pandemic option. Additionally, rising rates of vaccination, revival of manufacturing activities, and relaxation of government regulations are projected to positively influence the global maternity wear market during the forecast period.
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Market Insights:
Adoption of Business Growth Strategies Drives Market Growth
Well established players in the market adopt various strategies to overcome current and future challenges for company’s expansion. For instance, Isabella Oliver adopted a market penetration strategy by launching a rental program of maternity wears to improve their reach. On January 20, 2020, the brand again launched a new rental program to become circular and increase the longevity of maternity clothing. Isabella Oliver offered its customers the new range of options to rent a dress, including party wear and fundamental pregnancy essentials, for two weeks, before returning free of charge. The brand even takes care of the dry cleaning. Customers can also buy the product. The idea of renting maternity wear is to encourage customers to go greener and eliminate the effects of fast fashion. So, the product innovations and penetrations led to an increase in the demand for maternity wear. These factors are driving the growth of the maternity apparel market.
Global Analysis By Product Type:
- Top Wear
- Bottom Wear
- Dresses and Gowns
- Innerwear
Global Analysis By Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
TABLE OF CONTENT
- Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation - Key Takeaways
- Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data - Global Maternity Wear Market Landscape
4.1 Market Overview
4.2.1 Threat of New Entrants:
4.2.2 Bargaining Power of Buyers:
4.2.3 Bargaining Power of Suppliers:
4.2.4 Competitive Rivalry:
4.2.5 Threat of Substitutes:
4.3 Expert Opinion - Maternity Wear Market — Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Number of Pregnant Working Women
5.1.2 Adoption of Business Growth Strategies
5.2 Market Restraints
5.2.1 Fluctuating Birth Rate
5.3 Market Opportunities
5.3.1 Growth of E-commerce
5.4 Future Trends
5.4.1 Increasing Fashion Consciousness Among Modern Mothers
5.5 Impact Analysis of Drivers and Restraint
…
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