The latest research study “Matcha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that the global matcha tea market size reached a value of US$ 2.75 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 4.28 Billion by 2027, exhibiting a CAGR of 7.50% during 2022-2027.
What is Matcha Tea? How Big is Matcha Tea Market?
Matcha tea is a type of green tea prepared by picking and crushing tea leaves into bright green powder. It is obtained from the Camellia sinensis plant and is rich in vital nutrients such as minerals, vitamins, and health-beneficial polyphenols. It also exhibits anti-inflammatory and antioxidant properties that promote healthier cholesterol levels and heart health, build bone strength, prevents the risk of cancer and diabetes, and enhance overall brain function. Matcha tea is widely consumed by individuals as it is a healthier alternative to traditional green tea and contains a stronger concentration of crucial nutrients and antioxidants.
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Covid-19 Scenario: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Market Trends and Drivers:
The market is primarily driven by rising product adoption in the food and beverage (F&B) industry. Matcha tea is utilized in various foods, such as salad dressings, smoothies, oatmeal, latte popsicles, iced tea beverages, and desserts. In line with this, the growing prevalence of chronic diseases, such as cancer, heart diseases, and diabetes, has led consumers to prefer matcha tea, which is augmenting market growth.
Moreover, with the rising popularity of matcha tea among individuals due to its low-calorie content, various key players are introducing new flavors such as mango, blueberry, vanilla, and mango peach to cater to a diverse consumer base. This, coupled with the launch of organic matcha tea cultivated without artificial pesticides and fertilizers, is positively influencing market growth.
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Matcha Tea Market Report Scope |
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Report Coverage |
Details |
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Market size value in 2021 |
US$ 2.75 Billion |
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Market forecast in 2027 |
US$ 4.28 Billion |
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Growth Rate |
CAGR of 7.50% from 2022 to 2027 |
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Base year for estimation |
2021 |
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Historical data |
2016-2021 |
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Forecast period |
2022-2027 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Product Type, Form, Nature, Distribution Channel and Region |
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Regional scope |
North America, Europe, Asia-Pacific, Latin America, Middle East and Africa |
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Key companies profiled |
AIYA Europe GmbH, AOI Tea Company, Celestial Seasonings (The Hain Celestial Group Inc.), Encha, Grace & Green, Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea and Unilever plc. |
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Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period, |
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Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Report Segmentation:
The report has been segmented the market into following categories:
Breakup by Product Type:
• Regular
• Flavored
Breakup by Form:
• Powder
• Liquid
Breakup by Nature:
• Conventional
• Organic
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Food Service
• Online Stores
• Others
By Geography:
• North America
o United States
o Canada
• Asia-Pacific
o China
o Japan
o India
o South Korea
o Australia
o Indonesia
o Others
• Europe
o Germany
o France
o United Kingdom
o Italy
o Spain
o Russia
o Others
• Latin America
o Brazil
o Mexico
o Others
• Middle East and Africa
List of Major Key Players:
The major players in the market are AIYA Europe GmbH, AOI Tea Company, Celestial Seasonings (The Hain Celestial Group Inc.), Encha, Grace & Green, Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea and Unilever plc.
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