Manaferra, a Search Marketing Agency that helps higher education institutions, online publishers and SaaS companies drive organic traffic and conversions through Search Engines, was recently awarded the “Best Use of Search in Third Sector” category by the Global Search Awards (2021) for their success in helping University of the Potomac, DC get more qualified traffic and student leads.
The annual awards are currently in their 10th year and attract hundreds of entries from leading search agencies and professionals worldwide that continually push the boundaries of SEO, PPC, and Content Marketing.
The panel, consisting of renowned industry experts, selected all entries based on a rigorous two-step process and several aspects of the marketing campaign, including the concept, implementation, results, and strategy involved.
“Following an exceptional year of growth for Manaferra, the award we’ve earned is another firm confirmation that we’re headed in the right direction into helping businesses grow via search engines. Considering campaign goals, the result was really impressive, yielding more than 1,400% increase in organic leads and +440% in organic traffic, helping our higher education clients get more qualified students leads.” – Granit Doshlaku, Co-Founder & SEO Director of Manaferra said.
Manaferra’s innovative approach to the strategic direction of organic search has taken the campaign beyond traditional search optimization, providing high-performing content assets and supporting it with Link Building and Digital PR campaigns. This way, they were able to dominate the search for high-demand topics in Higher. Ed.industry and generate results for their client. Amidst a fluctuating search landscape, Manaferra has constantly invested in finding creative means of helping clients utilize the full potential of search engines by helping their audience find answers to the questions they are looking for.
Digital Marketing and SEO, like many other industries, were deeply impacted by the events of 2020 and 2021, as pandemic-related disruptions caused business interruptions, changes, and uncertainty. While this period was undoubtedly difficult, this market disruption led to one of Manaferra’s most innovative and successful years since its founding, particularly in terms of productivity, creativity, and overall agency growth. The agency continues to grow and invest in its strategic and innovative approaches, with the dedication to help its clients reach their business goals.
Manaferra was founded in 2014 as a digital marketing agency and has gradually specialized in Search Engine Optimization (SEO), helping companies grow their business through search engines. The agency has its headquarters in South-Eastern Europe (Kosovo) and has already established its presence in the United States (DC) and expanded in Switzerland, the UK, and the DACH market.