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Live Streaming Market Size Estimated to Reach USD 534.37 Billion, with 29.3% CAGR by 2030

Live streaming market to change the scenario of social media

The Live Streaming Market will obtain a value of USD 534.37 Billion and a CAGR of 29.3% between 2020-2030.

The market expansion of the online video platform in media & entertainment is driven by the consumer preference for online videos over more conventional means of watching video material, as well as the increase in spending on online video commercials by most organizations. Additionally, the potential for live video streaming is expanding. The market is expanding due to rising interest in subscription-based services, expansion of the selection of region-specific and original content, and the popularity of live sports. The rising focus on enhancing client experiences through personalization and low-cost offerings are influencing the strategies used by the market’s providers.

Significant development prospects are presented by the introduction of live streaming platforms that let buyers connect and communicate in real-time to purchase and trade the trendiest collectibles and things they desire. Due to profit from live streaming’s early success, live streaming video platform marketplaces use enthusiasts and collectible groups in emerging markets.

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Live Streaming Market Report Scope:

Parameter Details
Revenue Forecast in 2030: USD 534.37 Billion
Growth Rate: CAGR of 29.3% from 2020 to 2030
Forecast Period: 2020 -2030
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Impact of covid analysis

The COVID-19 epidemic has benefited the live streaming business, surging by over 50% compared to the pre-COVID era due to the full/partial shutdown implemented globally to stop the coronavirus from spreading. The global coronavirus shutdown resulted in significant revenue losses for many businesses and the closure of numerous manufacturing sites, which slowed output; nonetheless, live video streaming activity has increased. When the COVID-19 situation is considered, it is clear that individuals are increasingly choosing live streaming as their preferred method for attending concerts and other major events while preserving their social distance and avoiding public gatherings.

Music streaming is expected to show a rise in the Live Streaming Market

The unique material that music streaming services provide, such as podcasts and original programming, draws users to the site and converts them into customers. Additionally, it is anticipated that promotional efforts like price reductions on subscriptions in developing areas and bundled deals from telecom providers would accelerate the expansion. For instance, Spotify had a YOY gain in revenue of 31% and a 35% share of paid subscriptions, mostly due to increasing promotional efforts such as offering a free Spotify premium for three months and lowering membership prices.

Players in the market are introducing new features like curated playlists, night mode, and lossless audio for better targeting, giving businesses a competitive advantage over rivals and making the market more competitive. Regional players still dominate their regions due to regional exposure and a high concentration on local content. However, global players are heavily infiltrating their music streaming platforms using various techniques. For instance, Gaana continues to dominate the Indian music business.

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Live Streaming Market Segmentation

The Live Streaming Market is segmented into the following aspects:

Live Streaming Market By Component

  • Platforms
  • Services

Live Streaming Market By End-User

  • Media & Entertainment
  • Esports
  • Events
  • Education
  • Retail
  • Government
  • Others

Live Streaming Market By Region 

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (RoW)

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North America to dominate the live streaming market

New content offerings have been developed due to increased expenditure on content development. With a variety of content being produced for consumption both domestically and internationally, India is increasingly emerging as one of the major content centers. For instance, Tencent announced the content technology and resources to expand Iflix’s footprint in Southeast Asia in June 2020. Iflix is a Malaysian video streaming company.

North America still dominates the industry for media streaming, but Asia-Pacific is growing at a far faster rate. Giants like Disney and Apple Inc. plan to roll out their platforms in the Asia Pacific region in 2020, taking advantage of rising mobile usage and quickly expanding access to higher Internet speeds.

What are the areas that are administering the market?

The Asia Pacific locale is, as of now, overwhelming the worldwide live streaming business sector, driven by a huge client base. Also, the expansion of live video-real time features and the rising purchaser inclination for live spilling over traditional TV slots drive the market development.

Besides, the rising reception of advanced development, expanding Internet entrance in arising economies like China, Malaysia, Singapore, and India, speeds up the territorial market development. The APAC live streaming business sector represented a valuation of USD 8,882.9 million out of 2018, which is relied upon to become further to USD 93,445.2 million by 2027, recording a 30.6% CAGR.

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