Market Overview
The project of the global live streaming market gained a good response so far and it has been noticed that it soon shall reach the USD 534.37 Billion at 29.3% CAGR throughout the forecast timeline by 2030.
The market for live streaming can be attributed to the live streaming activities and live videos which have increased to a great extent. By the mid of 2015, the market showed great improvement and growth. There is also social media platform which are playing crucial roles in the live video content while TV is the most common type to do the live video content. Brands along with known figures are coming up for interaction with the audience using an online platforms such as Facebook, YouTube and Instagram. Other than this, video games and eSports’ growing popularity amongst different age groups have gained complete momentum for live streaming. There is also an interactive Advertising beau that stated more than 67% of the consumers across the glove had streamed the content of the live video.
However, the outbreak of covid 19 had a negative impact on almost every industry. The complete lockdown was further imposed worldwide to gain control of the coronavirus spread which increased the activities of the live streaming up to 50% as compared to the pre-covid span. The coronavirus lockdown further causes a heavy loss across the whole industry and evens hut down different manufacturing facilities across the globe which put the brake on overall production. However, it was only the live streaming platform that increased to a huge extent. If the trend of the Covid 19 crisis is to be analysed, when people are looking forward to still maintaining social distaining and also avoiding the public gathering, it is believed that live streaming has increased to be the advised option for big events and concerts as well.
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Market Segmentation
The market for live streaming is segmented as per end-user, component, and region.
The key components of the live streaming consist of:
- The services
- Platforms
As per the end-user, the market is divided into:
- Retail
- Media & Entertainment
- Government
- Esports
- Events
- Education
- Americas
- Europe
- Asia Pacific
As per the end-user, the media and entertainment play a large segment role which covers:
- Event Management Companies
- News Broadcasting Companies
- Film Production
Many media and entertainment companies are now slowly adopting the live streaming solution to engage the intended audience and thus drive the whole market.
Regional Classification
As compared to all the regions, it is the Asia Pacific region that seems to be ruling the global live streaming market. It is led by a huge base of users. The profit made through live video streaming services over the conventional television channel is also contributing a better growth.
Also, there seems to be increasing adoption of such innovation in Malaysia, China, Singapore and India while North America is holding the second-largest share in the global market.
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Industry News
In the year 2020, Clicktivated launched its shopping in form of live-streaming using the video technology that offers a platform for accessing luxury SUVs, online links to buy a book and even kitchen cabinet
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