Let’s Bag it is a mother daughter store that opened in ‘2000 by Lauren Harris who sought to create a store that didn’t carry the same brands as the department stores. Throughout the years of being open, Lauren & Julien (her daughter) noticed that customers were coming in and asking for personalized options such as names on their bags starting with the classic monogramming or simple initials on their favorite makeup pouches. The Duo then started to get this feeling that this trend would only grow not only through monogramming, but instead through the ability for their customers to curate their very own handbag collection with their own tastes in mind. Through that realization, Lauren and Julien found brands that would be able to offer that exact need in the market that was missing at that point in time.
Brands that the duo founded included Ahdorned as well as Be Clear Handbags as leaders in this personalization game. The idea was simple, the bag and the handbag strap options were sold separately, and the customers now had the privilege to choose what bag color & style looked the best with the handbag straps they chose from. This ability to easily change your look with a change of a strap, instantly resonated with customers & has now become a popular request in their boutique. The store now features over 50+ straps to choose from and over 5+ styles and a wide arrange of colorways for customers to select. This ability to customize their bags in store has also been made possible online with their virtual DIY handbag bar on their website at www.letsbagitonline.com.
The Duo is looking forward to more brands turning to personalization & to curating more of a selection of one of a kind pieces in the future.