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John L. Scott Launches New Buyside Mortgage Products, Bringing Priority Home Lending into the Partnership

BELLEVUE, WA, June 01, 2021 /24-7PressRelease/ — After immense success with Buyside’s Home Valuation Pages, John L. Scott has expanded their relationship with Buyside and brought one of their affiliates, Priority Home Lending, into the partnership. 2020 alone, Buyside helped John L. Scott reach over 50,000 unique homeowners, equating to over $35B in listing opportunities for John L. Scott agents.

“We’re excited to grow our relationship with Buyside by bringing in another strong partner, Priority Home Lending, into the mix. Our first year on Buyside exceeded expectations in adoption and ROI,” says John L. Scott’s Vice President of Ultimate Client Relationship® & Digital Strategies, Emmanuel Fonte. “Now it’s time to have our affiliated partners experience the same success.”

Seeing further opportunity to engage curious homeowners into not just “What’s my home worth?”- John L Scott now can answer for the consumer “How much equity do I have?” “What can I do with the sale proceeds?” “Where can I get pre-approved for my next home?” with the new launch of Buyside’s Equity Components x Mortgage Advertising to their Home Valuation Pages used by 3,000+ agent network.

John L. Scott partnering with Priority Home Lending is the largest of the recent brokerages to roll out this new product enhancement with Buyside. In addition to the enhanced John L. Scott Home Valuation Pages, Priority Home Lending has also made the decision to roll out their own branded page for their 16 loan officers to engage clients.

“We’ve heard a lot about Buyside from John L Scott, and are happy to see Buyside’s recent development was in an area that we can now benefit from as well. Our Loan Officers are looking forward to the new tool” states Chris Lopez, President of Priority Home Lending.

“This is a great opportunity for all parties,” says Buyside Chief Revenue Officer, Ashley Terrell. “We’ve really put an investment into product development over the last 12 months, and it’s great to see it take off & create stronger alliances such as this one. And we’re just getting started.”

About Buyside
Buyside is a data analytics and marketing company whose mission is to help real estate brokers profit from their largest untapped asset—data. Buyside collects online and offline search activity from homebuyers and homeowners, using it to power actionable insights and intelligent marketing tools that help brokers capture seller leads, win more listings, and close more transaction sides in-house. For more information, visit or email

About John L. Scott Real Estate
John L. Scott Real Estate was founded in 1931 and is currently led by third generation chairman and CEO, J. Lennox Scott. John L. Scott has over 100 offices and more than 2,600 sales associates in the states of Washington, Oregon and Idaho.

About Cornerstone Home Lending, Inc.
Founded in 1988 and based in Houston, Texas, Cornerstone Home Lending, Inc. is an accomplished, full-service mortgage lender with over 100 branches across the nation.

Together, these two companies are able to provide you unparalleled service through Priority Home Lending, LLC.

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