The global Influencer Marketing Platform market size was valued at USD 10.9 Billion in 2021 growing at a CAGR of 33.4% from 2022 to 2032. Influencer Marketing Platforms may be attributed to firms’ shift in preference for using internet influencers rather than conventional celebrities to promote their goods. Influencer marketing is quickly taking over standard branding methods across firms and becoming crucial. It combines traditional celebrity endorsements with content-driven marketing techniques.
The driving factor of the influencer marketing platform market:
- Rising adoption of ad-blocking software
- Customers shift toward video-based content over OTT platform
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Key Highlights:
- The global Influencer Marketing Platform market size was valued at USD 10.9 Billion in 2021 growing at a CAGR of 33.4% from 2022 to 2032.
- North America dominated the market in 2021
- Asia Pacific is expected to fastest-growing at the highest CAGR from 2022 to 2032
Key Players
The Influencer Marketing Platform market report gives comprehensive information about the company and its past performance. The report also provides a detailed market share analysis along with product benchmarking with key developments.
The key players profiled in the report are:
- Upfluence Inc.
- Speakr Inc.
- AspireIQ
- Grapevine Logic Inc.
- Mavrck
- Klear
- NeoReach
- Traackr Inc.
- Webfluential
- Hypetap Pty Ltd.
The Global Influencer Marketing Platform Logistic report also includes information on company profiles, product descriptions, revenue, market share data, and contact details for several regional, global, and local companies. Due to increased technological innovation, R&D, and M&A operations in the sector, the market is becoming more popular in particular niche sectors. Additionally, a large number of regional and local vendors in the Influencer Marketing Platform market provide specialized product offerings according to geographical regions in keeping with the global manufacturing footprint. Due to the reliability, quality, and technological modernity of the worldwide suppliers, it is difficult for the new market entrants to compete.
COVID Impact
In terms of COVID-19 impact, the Influencer Marketing Platform market report also includes the following data points:
- COVID-19 Impact on Influencer Marketing Platform market size
- End-User/Industry/Application Trend, and Preferences
- Government Policies/Regulatory Framework
- Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies
- Opportunity in the Influencer Marketing Platform market
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Scope of the Report:
Market Segment By Enterprise Size:
- Small and Medium-Sized Enterprise
- Large Enterprise
Market Segment By Application:
- Campaign Management
- Search & Discovery
- Analytics & Reporting
- Influencer Management
Market Segment By End Use:
- Food & Entertainment
- Sports & Fitness
- Travel & Holiday
- Fashion & Lifestyle
- Others
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Key Region/ Countries Covered
- North America (US, Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Rest of Europe)
- Asia-Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
- Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of MEA)
- Latin America (Mexico, Brazil, Argentina, Rest of Latin America)
North America dominated the influencer marketing platform industry. This is mostly due to Americans’ increasing use of social media and OTT platforms, especially during the epidemic when many individuals chose to practice social isolation. In exchange, this gave the businesses a chance to employ influencer marketing to advertise their goods and services. Additionally, the region’s availability of a talented workforce working in platform development, digital marketing, and AI-based analytics is helping the industry grow.
Reasons to Buy this Report:
- Detail analysis of the impact of market drivers, restraints, and opportunities
- Competitive Intelligence provides an understanding of the ecosystem
- Details analysis of Total Addressable Market (TAM) of your products
- Investment Pockets and New Business Opportunities
- Demand-supply gap analysis
- Strategy Planning
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