While the arrival of the covid-19 pandemic undoubtedly brought global scale economic difficulties along with it, one distinct sector thrived in the midst of adversity: e-commerce. Thanks to consumers being stuck at home due to social distancing restrictions or lockdown measures, the e-commerce industry’s international share of the retail trade soared up to 17 percent in 2020. Now, as the online retail economy continues to rapidly expand, new innovations and emerging technology must be carefully utilized to accommodate growing customer demand. Leading the pack into this new era of e-commerce is entrepreneur Aharon Bernal, who’s burgeoning platform Safex.Market has begun offering small businesses unrivaled online retailing opportunities, allowing them to compete with larger enterprises without depending on the terms of sites like Amazon.
After spending a considerable amount of time operating his own business selling items off of Amazon, Bernal became keenly aware of the pitfalls within the site’s terms that ultimately made it disadvantageous to list products on Amazon. Looking to provide a new chance for small businesses and fledgling entrepreneurs such as himself to thrive, Bernal was inspired to found Safex.Market, a blockchain-powered platform allowing online sellers to facilitate transactions on flexible terms and benefits vendors as well as buyers. Similarly, sellers are encouraged to take advantage of Safex.Market’s autonomous infrastructure, allowing for the in-depth design and development of their proprietary businesses.
“Amazon is often overly generous, or in turn wasteful, just to please the customer at the expense of the seller,” said Bernal. “Giving buyers the opportunity to support and engage with a small business is instead creating a healthier transaction that facilitates trust and relationship between buyers and sellers as well as independence for sellers.”
By creating a robust e-commerce ecosystem using its own cryptocurrency, SafeX cash ($SFX), Bernal intends to transform Safex.Market into the marketplace with the largest selection of products available on a global scale, with plans to service more than 100 countries across the world with rapid turnaround delivery. With the platform’s focus on expansion in mind, Safex.Market is anticipated to have more than $100 million of wares available to purchase at its roster of international fulfillment centers.
With aims for transforming the online marketplace into an equitable economy through industry innovations and state-of-the-art technology, Bernal is paving the way for other amateur entrepreneurs and established businesses to make the most out of the e-commerce market in his wake.
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