World-wide style director ‘Patricia Field’ cheering for “Hanbok Wave”
Seoul, Korea – Ministry of Culture, Sports and Tourism (Minister Park Bo-gyun, hereafter referred to as the MCST), together with Korea Craft and Design Foundation (President Kim Tae-hoon, hereafter referred to as KCDF) said, “Hanbok Wave’s video of Yuna Kim’s pictorial released at Marie Claire Paris in September was shown on the billboard in Times Square, New York, USA on Friday, December 2, 2022, at 7:00 P.M. EST.”
Yuna Kim has presented the ‘Hanbok Wave’ project as Hallyu Cultural Artist and also participated in design and development process with 10 designer brands. The pictorials, released in Marie Claire Paris show the unique color and beauty of Hanbok based on the personality and image of former figure skater Yuna Kim. In particular, various crafts such as white porcelain and Korean traditional ornaments worn by women called Norigae were used to emphasize the beauty of Korean tradition. Patricia Field, known as a global style director, who did Netflix show ‘Emily in Paris’, HBO Series ‘Sex and the City’, Movie ‘The Devil Wears Prada’, sent support messages and said “I am a fan of Hanbok wave because the designs are original and elegant, and for these reasons I recommend people to see and enjoy the modern beauty of Hanbok.”
‘2022 The Hallyu Collaborative Content Planning and Development – Hanbok Wave’ is a project that supports the Hanbok industry to expand to global markets through collaboration with
* MORINORI
* LIV DAMYEON
* LEE YOUNG-AE TRADITIONAL CLOTHES
* HYEON
* HEYUM HANBOK
* HAPPLY
* HAEMI BY SAIMDANG
* GUIROE
* GEUMUIJAE
* C-ZANN E
They have newly designed a total of 60 Hanboks that utilize Yuna Kim’s unique characteristics.
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SOURCE: Korea Craft & Design Foundation
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Country: Korea
Website: https://www.kcdf.or.kr/
