Dallas, TX – Qamar Zaman, CEO of KISS PR, one of the leading digital marketing companies in Texas, revealed that according to the latest SEMRUSH Sensor data, the top 10 categories in search with the most volatile content as of the 25th of August 2022 are News, Sports, Arts & Entertainment, Shopping, Games, Business & Industrial, Online Communities, Home & Garden, Internet & Telecom, and Jobs & Education.
News tops the volatility ranking with a high score of 5.9.
The top 5 winners are wunderground.com, 10news.com, lakecountyil.gov, palmbeachpost.com, and noaa.gov, while the top 5 losers are nhl.com, wowktv.com, medinahealth.org, wnem.com, and boston.com.
Next is Sports, with an average range volatility score of 4.8.
The top 5 winners are feedreader.com, tennessean.com, greenbaypressgazette.com, utsports.com, and bloomberg.com, while the top 5 losers are barcauniversal.com, mancity.com, pittsburghpanthers.com, sportbible.com, and dailymotion.com.
Next is the Arts & Entertainment, with an average range volatility score of 4.2.
The top 5 winners in this category are emagine-entertainment.com, inews.co.uk, mercurynews.com, musicnotes.com, and indiatoday.in, while the top 5 losers are mzaalo.com, restaurantji.com, countryliving.com, xbox.com, and allthatsinteresting.com.
Next is the Shopping category, with an average range volatility score of 3.3.
Today’s top 5 winners under the Shopping category are watchclicker.com, topperjewelers.com, parenting.com, newegg.com, and olympics.com, while the top 5 losers are meinfahrradonline.com, www.zumiez.com, prestigetime.com, usaminimotors.com, and purepearls.com.
The Games category is ranked 5th with an average range volatility score of 2.9.
The top 5 winners in this category are tcgplayer.com, skins.co, starcraft2.com, eurogamer.net, and tentonhammer.com, while the top 5 losers are gamingfreak.in, square-enix-games.com, wellgames.com, battle.net, and liveabout.com.
Next is Business & Industrial, with an average range volatility score of 2.8.
The top 5 winners today in this category are reviewed.com, sdge.com, govinfo.gov, raymondcorp.com, and slate.com, while the top 5 losers are usnews.com, clinicinus.com, hoursopentoclose.com, journeys.com, and toptenreviews.com.
Ranked on 7th, 8th, and 9th are Online Communities, Home & Garden, and Internet & Telecom. These three categories all have an average range volatility score of 2.5.
Today’s top 5 winners for Online Communities are onenightstand1.com, chatzy.com, igg-games.com, match.com, and freepik.com, while the top 5 losers are coomeet.com, pinterest.com.au, bilibili.tv, internetmatters.org, and twitch.tv.
Home & Garden’s top 5 winners are bassettfurniture.com, cbsnews.com, zaubee.com, albertsons.com, and icanvas.com, while the top 5 losers are natuzzi.com, healthline.com, google.com, homeofcozy.com, and uline.com.
Internet & Telecom’s top 5 winners are techylist.com, kingmodapk.com, variety.com, techbigs.com, and medinahealth.org, while the top 5 losers are bbc.com, minitool.com, ticketmaster.com, tradingeconomics.com, and appgrooves.com.
The 10th and the category with the least volatility is Jobs & Education. It has an average range volatility score of 2.4.
Today’s top 5 winners in this category are espn.com, oracle.com, upenn.edu, uco.edu, and loginfunda.com, while the losers are uchicago.edu, menlocoaching.com, census.gov, uscupstate.edu, and theguardian.com.
The search volatility score is higher when the content quickly vanishes from the top search engine result pages (SERPs). Google prioritizes and ranks the freshest content on top of the SERPs; thus, day-old news will be pushed down to give way to the newer one. In this case, News has the highest volatility score because it is time-sensitive.
Nevertheless, a high volatility score is not necessarily bad; instead, it only means there are many changes in the rankings. Rankings may change when a new algorithm is rolled out, or a website gets penalized. Since Google has already rolled out its helpful content update, rankings are expected to change drastically. Unfortunately, websites that will be negatively impacted would see massive drop in rankings.
Media Contact
az@kisspr.com
Release ID: 360113
