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Gnowbe Earmarks $10M for Global Scholarship Program in Microlearning Instructional Design (MID)

“Many organizations are heading toward microlearning,“ says So-Young Kang, Founder and CEO of Gnowbe. According to one of the largest leaders in society that shapes global, regional and industry agendas, The World Economic Forum (WEF) in 2020, projected future jobs will have a high demand for soft skills like creativity, critical thinking, collaboration, life skills, communication and more. “50 percent of employees will need reskilling by 2025, as adoption of technology increases.” These jobs include roles in the rapidly growing creator economy.

Gnowbe is delighted to earmark $10 million in scholarships for everyone to become certified in high-demand, future digital skills for creators – Microlearning Instructional Design (MID). Each scholarship will entitle someone to earn a certification on the principles of instructional design and learn how to apply that in a microlearning format for blended or asynchronous learning experiences. This new capability will empower anyone to design more engaging and effective, multimedia learning experiences for their audiences and clients. Each recipient will be asked to ‘pay-it-forward’ by equipping others on Microlearning Instructional Design (MID) skills and techniques.

The scholarships are available until the funds are exhausted. To apply, applicants should register their interest here.

What is Microlearning Instructional Design (MID)?

Microlearning Instructional Design (MID) is the art and science of creating bite-sized, social, e-learning experiences leveraging storytelling, gamification and behavior nudges to move users from ‘passive to active’ participation. Applying MID skills equips creators to design content that leads to higher engagement, application and impact. When a creator applies these MID principles, they create meaningful shared experiences that can boost personal growth, confidence, engagement and performance. Impact can be tracked and accessed anytime.

Creators are Gnowbefying (i.e., designing bite-sized interactive experiences) everything from workshops to powerpoint presentations to webinars to daily habits to books to workbooks and elevating these shared experiences to the next level.

Jin K. Møller, Author of The Simplicity Playbook for Innovators, confirms her first-hand experience with this social-based learning platform as engaging. “When I use Gnowbe to create content, I feel like I’m having a dialogue with my learners. I love seeing posts and comments from the users, and it’s a great way to deepen engagement with my audience.”

Gnowbe is the pioneer and inventor of microlearning instructional design (MID), Gnowbe designed the MID Certification based on 20 years of research on adult learning theory, gamification theory and behavior design. The MID Academic Advisory Board includes Professor Dominique Turpin who was the former Dean and President of IMD, Professor John J.H. Kim from Harvard Business School, and Professor Neo Boon Siong, former Dean of the Nanyang Business School at the Nanyang Technological University.

“Grow Knowledge into Being (Gnowbe),” That’s Why!

“People want meaningful engagement with the content that’s most relevant to them,” According to Kang. Gnowbe believes in empowering people to create and express themselves through multimedia learning experiences. That’s why Gnowbe stands for ‘Grow Knowledge into Being’ which is about encouraging people to be at their best through creating and engaging with others. Learning is a shared experience. With over 6 billion people with smartphones now, microlearning is a powerful way of scaling impact. What better way than to create mobile authoring tools for the creators?

Gnowbe Technology Requires Innovative Techniques that Empower Creators

Creators who develop human talent, facilitate training and nurture their organizational missions can do so with ease and increased user participation with the interactive, authoring tool by Gnowbe. On-boarding, increased leadership skills, and sales trainings are a few of the ways that innovators can enhance the connections that they have with their audience.

In this next generation of creator tools and e-learning, we need to develop new skills and mindsets on how to leverage microlearning to elevate e-learning into more powerful learning experiences. Today, we expect content to be delivered in palatable ways where we can connect with others. It’s time to develop the next generation of instructional design skills based on adult learning theory that leverage multimedia learning encounters on our phones that evoke a strong sense of community.

Gnowbe’s MID delivers Award-Winning, High-Tech learning delivered via Smartphone

Anywhere and anytime! Videos, polls, quizzes and other authoring tools can be used on the go or meticulously planned. Gnowbe’s e-learning platform is an effortless one-touch authoring tool that empowers creators to create engaging online courses that are social, interactive and utilizes multimedia. (like ‘Canva for Learning Experiences’).

Gnowbe has created more equitable opportunities for learning by leveraging instructional design with the capabilities of smartphone technology. It’s powered by robust analytics, Customer Relationship Management (CRM) system and e-commerce engine to manage learners.

The platform is available to creators globally with the power to design content in the palm of their hands. This technology is also suitable for desktop use, and designed for our fast-paced world. The system features group boards for shared learning and engagement, scheduled session deployment, rapid curation accessing multimedia options, gamification, offline access and push notifications. It transforms a creator’s content to enhance understanding, and information retention into small bite-sized personalized learning segments. Creators can give their audience the ability to immediately apply what they have learned. With over 6 billion people with smartphones now, microlearning is a powerful way of scaling impact. What better way than to create mobile authoring tools for global creators?

“Gnowbe has helped us create an ‘ecosystem’ for our coaching training from the mountains of Nepal to the island of Singapore… we want people to think of us and how our platform has democratized learning in a manner not previously possible,” according to Mark Dunwoody from Healthy Rhythms Institute.

Gnowbe offers a mobile solution that will increase the ability of content creators to spread knowledge through quality, microlearning experiences.


So-Young Kang, CEO of Gnowbe, launched Awaken Group, a human-centered transformation design firm, in 2010. Her team was looking for a way to digitize and scale experiential workshops, coaching, and soft skills training. They knew that the future would be in the rise of the mobile workforce, a need for lifelong learning, a greater focus on skills as the new currency and bite-sized content anytime, anywhere.

She and her team were looking for a solution that was participatory and empowered people to take ownership of their learning experiences. They wanted to replicate the powerful face-to-face transformative learning experience in digital form. Gnowbe was created to empower content creators, thought leaders and trainers from organizations to scale experiential, participatory learning on mobile to develop real skills and change mindsets and behaviors. They essentially created the new digital trainer. Gnowbe moves learning from just ‘knowing’ to ‘learn-by-doing’ and ‘learn-by-teaching’ which is the ultimate in learning design.

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