The GCC Digital Out-of-Home Advertising Market is set to grow at around 21% CAGR during 2022-27, predicts MarkNtel Advisors in their recent research study. It comprises a comprehensive analysis of the industry’s latest trends, developments, drivers, restraints, challenges, & opportunities, as well as its projected growth trajectory across different segments & geographies in the forecast years.
Further, the report also highlights the prominent aspects depicted in the form of diagrams, pie charts, tables, graphs, & other pictorial representations that would contribute to the market expansion in the future. Through this information, stakeholders will be able to comprehend the changing dynamics of the GCC Digital Out-of-Home Advertising Market and better plan & layout strategies in order to widen their visibility, product portfolio, & customer base and yield massive profits. In the report, the historical period considered is 2017-20, the base year 2021, and the forecast period, as cited above, is 2022-27.
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Key Highlights from the GCC Digital Out-of-Home Advertising Market Analysis –
➤This study is a compilation of key factors impacting the industry dynamics, including growth drivers, restraints, opportunities, challenges, and emerging & high-potential segments & geographies, among others.
➤Detail-driven, accurate, and reliable information associated with the latest trends in the industry to help stakeholders or investors make informed decisions before they make investments.
➤A comprehensive review of the leading companies in the GCC Digital Out-of-Home Advertising Market, comprising their profiles, recent developments, prominent business strategies, initiatives, and mergers & acquisitions, among other aspects.
➤Fund estimation put in by private firms & governments for the industry’s expansion, along with insights into each segment & geographic location, are also covered in this report.
GCC Digital Out-of-Home Advertising Market Key Driver –
The upsurge in the shift of end-users like retail, automotive, and healthcare towards Digital Out-of-Home Advertising to target a particular audience at the right location, right time, and at a large scale has immensely supported the growth of the Digital Out-of-Home Advertising Market in the GCC. The shift has been due to various reasons, such as government initiatives, decreasing attention span of the customers, penetration of digital marketing being hindered by ad blocks, etc.
Moreover, governments are adopting digital-billboard advertisements to cater to their local audiences & they are switching from traditional to digital billboards in order to convey their message more effectively. Also, the governments of different countries in the region, including the UAE, are using digital billboards to transfer information by law enforcement authorities to the citizens efficiently & at a large scale, which is further increasing the demand for out-of-home digital advertisements in the region.
Key Trend in Running in Market –
Programmatic DOOH (pDOOH) is a more advanced form of digital OOH that combines all the features with the capacity for improving product advertisement using data. Programmatic Digital Out-of-Home is quite similar to online advertising, which provides automatic sales & delivery of the content & offers marketing & remarketing advantages, thereby providing a more advanced platform than the traditional DOOH. Programmatic DOOH includes real-time broadcasting & provides special marketing potential to digital advertising services. It employs a combination of audience targeting & geographical intelligence to increase the relevance of digital advertising.
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2021: ELAN Media implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar & Oman.
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2019: JCDecaux launched its first VIP Digital Gate advertisement with Bulgari at Dubai International Airport.
Growth Opportunity in GCC Digital Out-of-Home Advertising Market –
Digital out-of-home advertising has been able to serve ads nearest to the mobile billboard in real-time by dynamically altering the location settings through GPS integration enhanced by cutting-edge shadow fencing technology. Advertising companies Geofence important landmarks, give target segment audiences, and shadow fences exactly where the mobile billboard operates, which enable the OOH & mobile platforms to reach the relevant audience of the key locations.
Subsequently, the amalgamation of the mobile networks with the DOOH through real-time data & other enhanced features would provide an opportunity to expand the GCC Digital Out-of-Home Advertising market during the forecast period.
GCC Digital Out-of-Home Advertising Market Segmentation:
The segmentation analysis section of the report focuses on the GCC Digital Out-of-Home Advertising Market performance across different segments & geographies, which can aid stakeholders in strategizing their investments in order to widen their visibility, product portfolio, & customer base and, in turn, generate significant revenue in the forecast years.
Market Divided into, By Type
-Billboards/LED Screens
-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
-Transit
Market Divided into, By End User
-Retail
-Real Estate
-Financial Services
-Government
-Automotive
-Others (Education, Healthcare, etc.)
Market Divided into, By Location
-Highways/Bridges
-Roadside Mupis
-Roadside Lamp Posts
-Gas Stations
-Malls
-Stadiums
-Public Transport Stations
-Others
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Geographically, the GCC Digital Out-of-Home Advertising Market expands across country: –
-The UAE
-Saudi Arabia
-Oman
-Qatar
-Kuwait
-Bahrain
Competitive Landscape:
Under this section, detailed information on company profiles, investments & revenue generated, strategic initiatives, geographical presence, and production or service capacities, among other aspects, have been examined. All insights into companies have been curated only after thoroughly studying their hold in the industry to help investors make informed decisions before investing.
-Al Arabia
-JCDECAUX SA
-ELAN Media
-HyperMedia FZ LLC
-Emirates Neon Group
-Hills Advertising L.L.C.
-Elevision
-Dooha Media
-Viola Communications
-Daktronics Inc.
-Mubashir
-Lifeonscreen
-Wave Media
-Others
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