The latest report by IMARC Group, titled “Fruit Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the global fruit beer market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global fruit beer market is expected to exhibit a CAGR of 4.20% during 2022-2027. Fruit beer refers to a non-alcoholic drink that is generally prepared by fermenting and blending various malt-scented fruits, including raspberries, cherries, strawberries, and plums, with additional extracts, spices, flavorings, and syrups. It has a distinct aroma and comprises minerals, potassium, soluble dietary fibers, vitamins, folic acids, and antioxidants that are not harmful to the human body. Its consumption in moderation provides a relaxing experience for consumers and hydrates the body. It has found extensive application in preparing several food products and is widely consumed as a refreshing beverage.
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Covid-19 Overview on Fruit Beer Market:
The rapid outbreak of coronavirus (COVID-19) and the following implementation of global lockdowns negatively impacted the fruit beer market. On account of the stringent lockdown regulations implemented across the globe resulted in the temporary closure of pubs, bars, and restaurants, thereby affecting the demand for overall alcoholic and non-alcoholic beverages during the pandemic. Moreover, the disruptions in the supply chain hampered the supply of raw materials, causing production delays, and thereby hindering the market growth. However, the market regained momentum with the gradual ease of restrictions on the consumers and retailers of fruit beer.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.
Some of these key players include:
- Saints Brewing Company
- Bell’s Brewery Inc. (Lion)
- Brewery Ommegang
- Founders Brewing Co. (Mahou San Miguel)
- Golden Road Brewing (Anheuser-Busch Companies LLC)
- Lindemans Brewery
- Lost Coast Brewery
- New Belgium Brewing Company
- New Glarus Brewing Company
- Pyramid Breweries Inc. (FIFCO USA)
- Shipyard Brewing Company
- Unibroue
Fruit Beer Market Trends:
The rising consumer preference for non-alcoholic beer majorly drives the global market. This is attributed to the changing dietary patterns and shifting lifestyle preferences of the masses and the escalating popularity of fruit beer among individuals as an occasional drink. In addition to this, the rising popularity of fruit beers among consumers, as they are considered less harmful to the human body, is significantly supporting the market globally.
Moreover, the widespread launching of exotic fruit beer in multiple distinct flavors is creating a positive market outlook. Other factors driving the market further include the rising spending by leading players for the implementation of aggressive marketing tactics, promotional campaigns and celebrity endorsements, the increasing strategic collaborations amongst key players to launch premium fruit beer and easy product availability via online and offline distribution channels.
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Key Market Segmentation:
Breakup by Fruit-Flavour:
- Raspberry
- Peaches
- Strawberry
- Blueberry
- Others
Breakup by Sales Channel:
- On-Trade
- Pubs
- Bars
- Restaurants
- Others (Cafes, Institutions)
- Off-Trade
- Supermarkets and Hypermarkets
- Specialty Stores
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
TOC for the Report:
- Preface
- Scope and Methodology
- Executive Summary
- Introduction
- Global Market
- SWOT Analysis
- Value Chain Analysis
- Price Analysis
- Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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