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Fertility Test Market Trends and Prospects 2020-2030 : AdvaCare Pharma (US), UEBE Medical (Germany), AVA (Switzerland), Mira Care (US)

Fertility test market is projected to have a significant growth during the forecast period 2021-2031 owing to increase in first time pregnancy age, declining fertility rates around the world, growing number of women suffering from PCOS, technological advancements such as IVF and IUI. There are plentiful of fertility tests for men and women. Tests for male fertility include semen analysis, hormone testing, genetic testing, testicular biopsy, imaging, and other specialty testing which attempt to examine if the genitals are impaired. Fertility for women relies on ovaries, reproductive tract, uterus, and thus, the tests are attempted to determine if any of these processes are impaired. Fertility test for women include ovulation testing, ovarian reserve testing, hysterosalpingography, imaging tests, etc. All these tests depend on the condition of a person.

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Increasing Age of Pregnancy to Grow the Demand

According to medical science, woman’s peak reproductive age is in between late teens to 30. After 30 or 32, fertility starts to decline. Number of eggs in women starts decreasing as they get older, and also, eggs in older women are more likely to have abnormal chromosomes, therefore, with age there are higher risk of disorders which can affect fertility such as uterine fibroids and endometriosis. Couples are planning late pregnancy nowadays. The mean age of women having their first pregnancy is increased from 28.8 years in 2013 to 29 to 30 years now. In America also, women are planning their pregnancy at 31 due to many reasons such as financial considerations, career and life goals, etc. The factor of increasing age may lead to more fertility tests therefore growing the demand.

Growing Use of IVF

In Vitro Fertilization treatment is an effective form of reproductive technology. IVF procedure can be done using one’s eggs and sperm of the partner or known or unknown donor. As the embryo gets implanted into the uterus of women, the procedure seems convenient and adaptable. More than 8 million babies were born from IVF since 1978 in Europe. IVF process is used when other fertility treatments doesn’t work. It increases the chances of having a healthy baby even after certain age and can be used by anybody.

Less Precise Ovulation Testing Kits

Ovulation Testing Kits work till a certain age. It may not work consistently for women over 40 years age of age especially if they are approaching menopause. As, women approaching menopause have increased levels of LH in their systems at all times thus, makes the test invalid. Additionally, if certain fertility drugs are present in the system, then also Ovulation testing kits may not work precisely. Therefore, as a testing kit, it may create hindrance in the growth.

High Cost of Fertility Testing

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Ovulation testing kits and other fertility testing kits are not very cheap. The price also depends on the brand and its popularity. Due to the high cost of these testing kits and fertility monitors, developing countries may stay back and restricted amount if people can afford it only.

Competitive Landscape

Prominent market players include Swiss Precision Diagnostics (Switzerland), Prestige Brands Holdings (US), Geratherm Medical (Germany), AdvaCare Pharma (US), UEBE Medical (Germany), AVA (Switzerland), Mira Care (US), Fertility Focus Ltd. (UK), Hilin Life Products (US), Babystart (UK), Church & Dwight (US), Valley Electronics (Germany), TaiDoc Technology Corporation, Fairhaven Health, LLC, Quidel Corporation, etc.

Ovusense has partnered with Exseed, the home based sperm testing company In Feb 2021 as a complete solution for the couple. Together the companies give couples the best chance of timing conception and reassures to know they can achieve a successful pregnancy. Both the companies together provide daily fertility insights via an append offer best in class clinically proven medical monitoring allowing couples to share data and work with their specialists remotely. The company has launched the app considering covid-19 situations.

Researchers are also focussing on new developments such as Association of Reproductive and Clinical Scientists is formed in 2020 with the merger of three individual professional societies namely, the Association of Clinical Embryologists, the Association of Biomedical Andrologists and the British Andrology Society for advancing reproductive science through training and education. ARCS have their own CPD scheme with reviews and certifications awarded to their members. The association ensures research and development in reproductive sciences, IVF technology, digital technology, embryo development, etc.

In June 2020, Modern Fertility launched pregnancy and ovulation tests, and a mobile app. The one test is for detecting pregnancy and other for ovulation to stand out from the competition.  The app helps in reading and tracking the test results which is a broader push by the company to shift the fertility category into mainstream wellness. The company’s app provides a specific value of the luteinizing hormone leading to ovulation and tracks its levels overtime and doesn’t give a simple yes or no as an answer.

Regional Outlook

North America is expected to account for largest share in the fertility test market. Increasing awareness about fertility tests, rising age of first time pregnancies, easy availability of fertility monitors are likely to adopt the fertility kits. As per the CDC report of 2020, US births continue to fall and total fertility rates have also been decreased since 2007. US saw nearly 3.75 births in 2019 down 1% from 2018. Birth rate has also fallen for women in their 20s and 30s but have rose for women in their 40s therefore requiring fertility tests and growing the market.  

Asia Pacific is expected to project the fastest growth of fertility testing owing to growing demand for self-contained and fast tests. As, Asia pacific is the region of 60% of world’s youth, the market is likely to increase. Investments in medical industry in Asia, lifestyle disorders among men and women, rising incidences of couples opting for IVF or surrogacy are the major factors growing the fertility testing market. As South Korea is one of the countries have cost effective medical procedures, increase in medical tourism is paving the way for more investments. In South Korea, Japan and Singapore, due to low birth rate governments are offering subsidizes in the cost of infertility treatments. 

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In European countries, the mean age has increased in all EU member states. In Estonia, mean age has increased by 1.2 years since 2013. In Spain, women at the time of their first pregnancy were 31.0 years, in Italy the age was 30.9 years, Ireland accounted for 30.5 years, Luxembourg with 30.9 years, Greece with 30.4 years. The increasing age of women may lead to high chances of performing fertility tests. Furthermore, there are rising cases of infertility among various European countries, changing lifestyle with rising infertility disorders in both male and female is increasing the demand for fertility testing in the region.


Based on Product

  • Ovulation Prediction Kits
  • Fertility Monitors
  • Male Fertility Testing Products

Based on Application

  • Male Fertility Products
  • Female Fertility Products

Based on Sample

  • Blood
  • Saliva
  • Urine

Based on Purchase

  • Prescription based
  • OTC based
  • Online Products

Based on End User

  • Home Care Settings
  • Hospitals
  • Fertility Clinics

Based on Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Key Questions Answered

  • Who are the leading players in the market? Prestige Brands Holdings (US), Geratherm Medical (Germany), AdvaCare Pharma (US), UEBE Medical (Germany), AVA (Switzerland), Mira Care (US), etc.
  • Which end user segment is projected to increase during the forecast period? Home care setting attributing to covid-19 and remote processing.
  • Which region to hold the largest share of fertility tests market? North America is expected to hold the dominating share.
  • Based on application, which segment is expected to grow during the forecast period? Female fertility testing segment is expected to increase due to increase in decreasing female fertility rates.
  • What are the product types of fertility tests? Fertility monitors, ovulation prediction kits, male fertility testing products.

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TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in today’s supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients’ conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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