Hangzhou, capital of East China’s Zhejiang province, is home to three world cultural heritage sites, namely West Lake, the Grand Canal, and the Archaeological Ruins of Liangzhu City.
As this June 22 marks the eighth anniversary of the Grand Canal being successfully inscribed onto UNESCO’s World Cultural Heritage list, the first episode of the cultural promotional series produced by the Hangzhou municipal publicity department, The Beauty of the Grand Canal, was launched, exploring the charm of the centuries-old canal from the perspectives of foreigners.
Chantel Van der Merwe, a student from South Africa currently studying at Zhejiang University of Finance and Economics, and Tom, a British man who currently teaches English at a university in Hangzhou, were invited to the video shooting.
They immersed themselves in the daily lives of people living on both sides of the canal, experienced the ancient culture that has survived the centuries, explored the application process for the canal to become a World Cultural Heritage site, and felt the emotional connection between local residents and the canal.
The video will be promoted on a variety of foreign-oriented media platforms, such as the China Foreign Languages Publishing Administration, Xinhua News Agency, China Radio International, China Daily, China News Service, and Zhejiang TV International Channel.
Promotional videos on West Lake and the Archaeological Ruins of Liangzhu City will be released on June 24 and July 6, their respective anniversaries of being inscribed on the World Cultural Heritage list.