PORTSMOUTH, NH / ACCESSWIRE / April 8, 2022 / Emily Kalina Graphic Artist, an online digital art company, is making use of new technology to create and sell art in a unique way. Digital art is becoming increasingly popular among customers and artists alike, and it’s easy to see why: the convenience and customizability of the digital medium are second-to-none, which benefits both parties. Emily Kalina Graphic Artist hopes to awaken other aspiring artists to the possibilities of its artistic process and business model.
Exploring the Possibilities of Digital Art
A 2021 study by Vivian and Dali Wang defines digital art as a form of art that incorporates digital technology into the creation or display of a work. It differs from traditional art only in its tools, medium, and presentation. It is typically created with a tablet and stylus, or in EKGA’s case, an iPad Pro and an Apple Pencil. Styluses and virtual paint brushes provide a vast and diverse array of tools for an artist to use at a comparatively low cost, allowing them to emulate a near-endless variety of tools and styles if they know how to use them. Digital art also allows artists to utilize layers, rulers, blenders, erasers, guidelines, scissor tools, fill tools, and so much more. In addition, corrections and improvements can be done quickly, easily, and with no risk of damaging or ruining the work.
According to a company spokesperson, technology is bringing about a new artistic golden age. EKGA makes use of these new tools to create art in a uniquely vibrant and detailed style that is still distinctive and recognizable. “Technology makes almost every aspect of the creative and sales process much easier, faster, and more effective,” said one representative. “Not only does it allow artists to create better art, but it allows artists to make a living doing what they love.”
The Unique Advantages of Digital Art
According to Vivian and Dali Wang, “digital art has become a part of daily life and greatly impacts traditional art […], although many digital artists started learning traditional art.” The study outlines many of the advantages of digital art ove more traditional forms, including its convenience, portability, ease of sharing, ability to print on different surfaces, and ability to edit. The authors also note that, when evaluating the cost and return of the mediums, digital art wins out.
EKGA used these benefits and more (including dropshipping and print-on-demand) to create a mostly automated business, while still maintaining control over the art and how it’s used, that is convenient for both artist and customer. This framework allows the artist the time and space to focus on making art while still allowing customers a high level of convenience and personalization.
Assessing the Future of Digital Art
Digital art appears to have a bright future ahead of it. Though digital art is currently the subject of some contention among art critics, Wang postulates that like many other forms of art throughout history, digital art will gradually become more accepted by the art market and the general public. It already plays a role in many areas of our lives, and now, museums are beginning to accept digital art pieces.
Experts expect to discover even more types of digital art as technology advances and acceptance of the practice grows across the art market. With digital artworks now joining the upper echelon of artistic prestige (as demonstrated by a recent $69 million sale of a digital work), digital art is likely to become even more popular. Emily Kalina Graphic Artist hopes to inspire the next generation of artists to explore the possibilities of new technology and discover even more innovative ways to create and sell art.
SOURCE: Emily Kalina Graphic Artist
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