Latest trends in the eggshell membrane industry are driven by an increase in product development and launch strategies by major market participants.
In this context, in February 2021, the NNHPD of Health, Canada, reviewed and gave approval to a new pain claim for the NEM brand eggshell membrane of Stratum Nutrition. The product helps in the provision of relief from joint pain owing to medium intensity aerobic exercise as quickly as the first day.
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Such developments are expected to push industry demand through the analysis period. On this note, as per the latest study by Global Market Insights, Inc., the eggshell membrane market size is anticipated to exceed USD 180 million by 2027.
This growth is due to the high product demand from the skincare industry accompanied owing to superior eggshell membrane benefits. The product helps in the reduction of damages that are caused by inflammation and UV light in addition to the prevention of skin aging. Furthermore, the presence of valuable elements comprising type I, V, X lysozyme, collagens, hyaluronic acid, glycosaminoglycans, in addition to the higher concentration of amino acids is supporting the scope of application.
Few pivotal trends driving egg shell membrane industry growth comprise:
Increasing demand for powder form product
Powder form product accounted for a dominating share of the overall eggshell membrane market revenue in 2020. Rising availability in various levels of concentration coupled with the ease of mixing with various cosmetic as well as food & beverage ingredients will foster segment growth through the coming years.
The powder form is popular as an ingredient in a variety of applications owing to numerous eggshell membrane skin benefits, health benefits, and functional properties. The product has high protein concentration and therefore, it is utilized in various food & beverage applications.
Rising popularity of healthy dietary ingredients
A rise in consumer spending on nutritional products coupled with improvements in product availability is expected to drive the demand for new healthy dietary ingredients. Various modifications in labeling regulations associated with food products & dietary supplements especially in the developed economies of Europe and North America have escalated business expansion.
In addition, the COVID-19 pandemic has created a rise in consumer consciousness, shifting their preference towards improvements in health.
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Escalating demand for eggshell membrane in North America
North America eggshell membrane market accounted for a major share of the overall industry revenue in 2020. The region observes a strong demand for dietary products and nutritional supplements with claims related to health improvement. The presence of a huge number of eggshell membrane manufacturers in North America that provide products that are focused on individual applications is expected to impel regional industry expansion through the forecasted period.
Growing product usage in cosmetics
Various eggshell membrane skin benefits comprising reduction of acne, dry skin, and wrinkles have been instrumental in increasing product usage in cosmetics applications. The segment accounted for a remarkable share in the global eggshell membrane industry in 2020.
Furthermore, partnerships with numerous cosmetics manufacturers for improving the quality of the end-product will boost product demand over the coming years. The eggshell membrane improves the appearance of hair and skin and also prevents premature degradation.
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In a nutshell, the rising demand for premium cosmetics ingredients in addition to its usage for the treatment of knee osteoarthritis will augment eggshell membrane market share through the forecasted period.
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Related Report: Eggshell Membrane Market to hit $180 Million by 2027, Says Global Market Insights Inc.
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