A digital television antenna transmits the digital signal to other digital televisions. The Digital TV Market is being driven by several factors, including greater disposable money and more content on digital platforms. During the projection period, rapid technology development and digital platforms will primarily drive market expansion. There are also significant stumbling blocks to the Digital TV Market’s expansion, such as privacy concerns and a severe lack of appropriate infrastructure. North America will have the biggest Cable TV market share as digitalization accelerates. The expansion of OTT platforms and the usage of digital TV antennas are two important causes for the considerable increase. The Asia-Pacific area, on the other hand, will have the second-largest share.
In recent years, Digital TV technology has advanced substantially. Digital TV, often known as subscription television, is a method in which television programs are transmitted in an encrypted format to those who have paid for them. Local and premium content is available on Digital TV. Digital TV equipment providers are exhibiting use cases that result in increased workplace efficiency, productivity, and compliance, which is likely to be profitable as the technology evolves.
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The Digital TV Market has been segmented with regard to type, resolution, and size.
Considering the type, the market includes EDTV, SDTV, HDTV, and others. HDTV helps provide videos with a high resolution. The growth of the HDTV segment is the result of increasing per capita disposable income, evolving lifestyle, and mounting awareness among consumers. HDTV is the latest technology to replace SDTV. The ultra-high-definition television (UHDTV) segmental growth in the market will be in response to the rising popularity of large screen sizes, integration of innovative technology platforms such as Android TV and demand for advanced technological features.
Resolution-wise, the market includes 720p, 1080p, 4K and others.
Depending on the size, the segments are 11’’- 32”, 33’’-42” and 44’’- 50”.
North America will have the largest proportion of the digital television market (DTV). The application of Machine Learning and Artificial Intelligence in countries like the United States and Canada is fueling industry expansion. The second-largest proportion will go to Digital TV Europe, followed by Asia-Pacific and other regions.
Digital TVs are the most popular in Asia-Pacific. Due to rising end-user demand for smart TVs and the emerging economies of India, China, and Japan, it is likely to maintain its dominance over the projection period. Also, the consumers’ net disposable income has increased which has been a major element in the region’s continuing demand. The rise in popularity of OTT VOD services such as Amazon Prime Video, Netflix, and HOOQ in the region has also contributed to the expansion of the Digital TV Market.
The advent of Chinese players has been essential in driving down product prices in these regions, with many of them forming relationships with e-commerce platforms to sell their wares. Third-party service providers have indirectly aided the market by ensuring that consumers choose these products.
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The market share analysis is derived by considering various factors such as financial position, segmental R&D investment, brand value, company’s product portfolio, strategy analysis, and, key innovations in Digital TV Market among other factors. The prominent players in the Digital TV Market are Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), LG Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), AT&T Inc. (U.S), DISH Network (U.S), Verizon FiOS (U.S), Roku (US), Skyworth (China),TCL (China),Changhong (China),Konka (China),Loewe (Eu), Metz （EU）, Vestel（EU) and Funai (Japan).
- Raw material providers
- Digital TV manufacturers
- Original equipment manufacturers
- Distributors and traders
- Research institutes and organizations
- Technology standards organizations
- Technology investors
- Research institutes,
- System Integrators
- Research/Consultancy firms
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