Digital Experience Monitoring (DEM) Market Outlook 2031
The global digital experience monitoring market was valued at US$ 1.24 Bn in 2021
It is estimated to grow at a CAGR of 18.3% from 2022 to 2031
The global digital experience monitoring (DEM) market size is expected to reach US$ 6.53 Bn by the end of 2031
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Overview of Digital Experience Monitoring (DEM) Market
Digital experience monitoring (DEM) comprises a set of tools that measure digital experience and keep the software operating at peak performance. DEM software analyzes the efficiency and performance of applications and services. It is used to track, discover, and optimize web-based resources and end-user experience.
DEM is the evolution of end-user experience monitoring and application performance monitoring tool into a holistic solution that analyzes the efficacy of an enterprise’s applications and services. Digital experience monitoring tools are used to monitor user behavior, traffic, and various factors that help organizations understand their product’s performance and usability. These tools also examine and improve application and site performance. Increasing number of organizations are focusing on using digital experience monitoring tools to monitor product operations in an effective manner. Advancements in IT infrastructure, Internet of Things (IoT), and cloud computing technologies have encouraged several organizations to focus on providing a good end-user experience for their web and mobile applications. This is likely to propel the DEM market during the forecast period.
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Rise in Need to Deliver Better User Experience to Augment DEM Market
Digital experience monitoring (DEM) is a performance analysis discipline that supports the optimization of operational experience, digital agent, machine, or human with the application and service portfolio of enterprises.
DEM combines tools, such as application performance management (APM), end-user experience management (EUEM), and network performance monitoring and diagnostics (NPMD), to holistically look at the digital journey in order to drive successful experiences for customers and employees. For IT leaders, the DEM solution can help:
Accelerate root cause and fault analysis
Improve end-user experience for work-from-anywhere employees
Visualize application issues such as slowness from user vantage points
Rapidly isolate bottlenecks in service delivery chain
DEM also provides insight into an end-user’s experience when interacting with digital services such as applications and websites. According to Gartner, at least 60% of digital businesses are likely to use DEM to measure endpoint performance, application, and services on users’ digital experiences by 2026, up from less than 20% in 2021. DEM software is gaining prominence in the business world for outcomes such as customer satisfaction, revenue margin, and employee productivity. This is likely to drive the digital experience monitoring (DEM) market during the forecast period.
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Increase in Demand for Digital Experience Monitoring Tools in SMEs
Digital experience monitoring (DEM) is a real-time monitoring tool that helps a company run the software/application smoothly by discovering vulnerabilities that cause downtime. The tool is used to enhance user experience by monitoring page load times and determining the underlying cause of performance deterioration.
Several SME organizations face challenges such as scalability issues, lack of capital, and dearth of skills. Ensuring optimal performance is critical to business success. Therefore, SMEs are focusing on prioritizing network monitoring, and proactively optimizing the digital experience of end-user applications.
Adoption of digital experience monitoring platforms in SMEs is gaining momentum, as organizations are realizing the benefits of providing a good user experience in order to gain customers. In May 2022, Exoprise Systems Inc., a U.S.-based software company, launched Network Digital Experience Monitoring Solution, to identify problems and predict performance degradation with enterprise collaboration apps such as Google Meet, Zoom, WebEx, and Microsoft Teams.
DEM creates a comprehensive analysis of customer & employee experience and operational efficiency of the business. Thus, increase in need to improve user experience is driving the adoption of DEM software in SMEs.
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