MIAMI, FL / ACCESSWIRE / September 1, 2022 / Sports agency Complete SET is grabbing industry attention with its recent NIL marketing push. “I believe in developing bold ideas, being innovative, and being different,” company founder and CEO Tanner Simkins recently stated. “So being an early leader in the NIL representation space was a natural step.”
In 2021, a Supreme Court ruling banned secondary educational institutions from prohibiting student athletes from benefiting financially from their name, image, and likeness (NIL). Since this ruling, everything has changed for NCAA student athletes, as they can now profit from their hard work in their respective sports. What’s allowed? What isn’t? Naturally, student athletes need help navigating this new terrain, this is where a knowledgeable representative, like Simkins, can add significant value.
Simkins predicts that “the NIL market will continue to grow for the next few years. Eventually, the growth rate will steady as we progress through the innovation adoption curve. So now is the time to strike at capturing market share.”
Traditional NIL deals are typically compensation for local appearances or obtaining royalties from merchandise like jersey sales. However, Complete SET Agency instead architects innovative deals that capture the full value of the student athlete’s brand, which includes social media and digital marketability. “We push the envelope with our dealflow: ecommerce, web3 activations, content creation, and combining strategic partners that not only match our clients’ personality but also elevates their personal brands,” said Simkins. For the right client who values brand building and disruption, representatives like Tanner Simkins and the team at Complete SET have competitive advantage.
NIL representation is only a small part of the company’s core competencies. Since 2014, Complete SET has provided strategic options for its growing client roster, which has resulted in over $50 million in dealmaking – this covers a broad variety of categories including consulting, brand partnerships, marketing, contract negotiations, and digital services. “Success in business,” Simkins shares, “is a combination of sweat equity, expertise, and proximity. I make it a point to control all three.”
As the NIL marketplace continues to evolve, Complete SET will continue to lead the way with student athlete representation.
Tanner Simkins is an award winning American businessman and author. He is founder and CEO of Complete SET Agency, a hybrid business agency representing athletes and brands. He also is a certified sports agent. Simkins also executive produces a variety of content including platinum selling music. Simkins holds degrees from the University of Miami and Columbia University.. Simkins’ written work has been seen in Entrepreneur Magazine, Reuters, NBC Sports, Yahoo Finance, The Motley Fool, and other noteworthy outlets.
About Complete SET Agency
Complete SET Agency represents athletes, entertainers, and multinational brands. Operating as a full-service business agency, Complete SET provides strategic business solutions, digital marketing, consulting, and other advisory services. Tanner Simkins is the founder and CEO of Complete SET Agency.
Website: https://completesetagency.com/
Email: info@completesetagency.com
SOURCE: Complete SET Agency
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