Allied Market Research published a new report, titled, “Cat Treats Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
Cat treats are widely utilized by the cat owners as affection to treat their pet cats. The increase in trend in cat ownership of various cat species has led to the surge in the requirement of cat treats in various flavors and aromatic ingredients. Surged investment in R&D, rise in cat ownership, domesticated cat species, mental wellbeing of cat owners, fortification of cat food, availability of therapeutic cat treats, increased commercial production of cat treats, variants in flavor and aroma, utilization of fish, beef, and chicken for cat treats, protein treats, dental treats, joint health treats, hairball remedy treats, sprinkling treats on regular food, enhanced nutritional value, utilization of natural and organic ingredients for specific cat treats, improved palatability and texture treats, semi-moist treats, crunchier treats, freeze-dried treats, concerns regarding cat health, increased distribution channel, e-commerce, social media marketing, labeling of cat treats, hygienic manufacturing, soft chew treats, non-GMO ingredients, pesticide-free, reduced calorific value, high-shelf life, alluring packaging, rise in awareness of cat care, worldwide pet events, change in lifestyle, veterinarian recommendations, surge in urbanization, and increased disposable income are the key driving factors for the growth of cat treats market.
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However, the increased competition, availability of substitute of cat food, increased recall of cat treats, lack in awareness about the new product launch, allergies due to ingredients, traditional cat treat manufacturing practices, quality of the cat treats, high amount of fat and salt content, and government regulations hinder the growth of cat treats market.
Several studies on human-animal interaction have reported the benefits of physical as well as mental health of human beings while keeping care of cats since the opportunities of regular walking and companionship have increased. The cats provide emotional well being to the owners and in turn, they take responsibility for the well being of domesticated cats. The increase in domestication and cat ownership has presented opportunities for new product developments in the cat treat market.
The key manufactures are inclined towards launching cat treats with high nutritional and therapeutic value. The utilization of natural ingredients has been made after conducting advanced R&D which has led to the development of freeze-dried protein cat treats, grain-free treats, tartar control in dental treats, hairball control treats, soft chews, and bacon-flavored treats. The incorporation of essential nutrients and ingredients such as valerian root, high-quality cannabidiol, hemp extract, salmon, beets, spinach, watercress, vitamin B12, omega fatty acids, calcium, and L-tryptophan have led to the increased requirement of cat treats by cat owners.
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Geographically Analysis – North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and rest of Asia-Pacific), LAMEA (Middle East, Brazil, and rest of LAMEA)
The key market players profiled in the report include The J.M Smucker Company, Blue Pet Products Inc., Whiskas, Nestle Purina PetCare Company, Del Monte Foods, GREENIES, Thailand Foods Pet Food Co., Big Heart Pet Brands, National Enterprises, Archer Daniels Midland, Simmons Foods, Hubbard Feeds, Rush Direct, GFC S.R.L, H. von Gimborn GmbH, Deuerer, CJ Foods, Mars Inc., Hill’s Pet Nutrition, CANIDAE Pet Food, Cargill Inc., Nippon Pet Food Co. Ltd., Aller Pet Food, Cat-Man-Doo, PureBites, Bell Rock Growers.
The COVID-19 pandemic scenario has impacted the sales and revenue of the cat treats market due to the shutdown of distribution channels such as pet stores and specialty stores. The initial panic buying situation led to the challenges in meeting the supply and demand requirements.
Key Benefits of the Report
- This study presents the analytical depiction of the global cat treats industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global cat treats market share.
- The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario of the global cat treats market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed global cat treats market analysis based on competitive intensity and how the competition will take shape in the coming years.
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