DALLAS, TX / ACCESSWIRE / September 28, 2021 / Knock-offs and fake products are growing more common and more convincing in the eCommerce age. Because of this unfortunate trend, spending a lot of money on an unverified product is becoming an increasingly risky choice. With many companies paying regular people for five-star ratings, it is becoming more and more difficult to find honest, unbiased reviews. This harms customers, retailers, and legitimate small businesses that lack the established credibility of bigger brands. CarAudioNow founder Kameron Scott believes that this is a serious and pervasive issue, and we must work quickly to build a more productive and trustworthy market for all.
How CarAudioNow Found Its Way
An enthusiast and veritable expert in automotive and marine audio equipment, Kameron Scott is the founder, owner, and manager of CarAudioNow. He created the site to share his knowledge and passion with the world. Fed up with the landscape of low-quality content and veiled advertisements, he claims that CarAudioNow was built to be “the last bastion of honest content in the industry.” As such, they have strict standards for their content and reviews. Reviewers who want to write for the site must prove their knowledge or qualifications before being allowed to publish. Kameron explains that “in the era of online shopping, consumers need genuine reviews in order to make decisions about what they want, and as sites become overrun with ads and sponsored reviews, there are fewer and fewer places they can trust for real, informed opinions.”
After working in product management for nearly seven years, Kameron spent many nights and weekends over the past decade building and maintaining the CarAudioNow brand: actively seeking out interesting products to review for the site and, of course, building cool stuff for both the road and the water. The site was launched in 2010 as a local automotive and marine eCommerce store, allowing users to locate, buy, and obtain products locally. The site rebranded in 2011, transitioning from an eCommerce store to a product review and how-to website with a focus on core automotive products, such as car speakers, subwoofers, amplifiers, navigation systems, and others. The site’s range of focus has expanded since its rebranding to include a wide variety of electronic products for consumers.
A Bleak Future for Honest Reviews
There may be further trouble ahead for affiliate sites such as CarAudioNow. “As an owner of an affiliate website who uses affiliate links to earn revenue, I am concerned with the ongoing onslaught of websites that are spun out and built up with poor content, written by people who don’t know their topic, that use Blackhat techniques to establish their web presence,” he explains. “I think that, as time goes on, it will get more and more difficult to establish a presence online with Google as they struggle to combat these low-quality sites by over-indexing the biggest publishers.” This leaves smaller sites like CarAudioNow struggling with the tides. Affiliate sites can provide legitimate value to consumers, especially when they are written by experienced individuals who know their industry and care about their readers. The team hopes that one day, Google will find a way to suppress low-quality content and promote the kind of authenticity that their site is dedicated to.
On Finding Your Own Path to Success
The site was built with a “work hard first, enjoy it later” mentality. Founder Kameron Scott eschews every typical route to success, from standard 8-hour workweeks to “get rich quick” schemes; instead, he subscribes to the simple philosophy that hard work leads to success. He advises others to expect hard work and little help on the path to success. “Find something you love, and work hard at it to be better than others. Keep working hard until you succeed.” According to Kameron, “Success is how you define it, not how others portray it. Be honest with yourself about how you define success, and you’ll be much more likely to achieve it.”
On the Future of the Automotive Audio Industry
The CarAudioNow team feels a cautious sense of optimism about the future of the industry. “The automotive and marine stereo electronics industry is not going away any time soon,” says Kameron. “Audiophiles will always want to take concert-quality music wherever they go.” The technology itself may change as factory systems become increasingly sophisticated and integrated, but there will always be new products designed to improve the sound quality in our vehicles – and there will always be first-time buyers seeking guidance. In time, their goal is to become one of the nation’s most trusted sources of automotive and marine electronics content and reviews.
Name: Kameron Scott
SOURCE: Car Audio Now
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