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BYU Football Players Enter Deal With Cryptocurrency Exchange Platform FTX

The innovative new partnership is among the first in team deals, and the first to pay its players in cryptocurrency

FTX / OhanaX / BYU Football Sponsorship
FTX / OhanaX / BYU Football Sponsorship

FTX / OhanaX / BYU Football NIL Sponsorship

PROVO, Utah – September 15, 2021 – (

FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US (collectively, “FTX”) recently partnered with Ohana Experience, a Provo, Utah-based agency that represents the Name, Image and Likeness (NIL) interests of Brigham Young University football players.

The partnership will involve sponsored posts on the players’ social media channels about FTX, sharing the things they enjoy about the platform and encouraging their followers to use it with them. In exchange, FTX will pay each BYU Football player signed with OhanaX over $500 in their choice of US Dollars or cryptocurrency. FTX will also sponsor and host events around the BYU football stadium for home games, and run a tickets/hotel giveaway for a bowl game.

FTX is a popular cryptocurrency exchange platform that has recently done sports sponsorships around the country including the Miami Heat’s arena, the MLB, and deals with Tom Brady and Steph Curry. OhanaX and the BYU Football players are extremely excited for this new partnership. Other events and further details of the partnership will be announced at a later date.

Learn more about FTX:

Learn more about OhanaX:

Learn more about the BYU Football team:

For more questions, please reach out to Brandon Doyle, Co-Founder at OhanaX. 

[email protected]


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BYU Football Players Enter Deal With Cryptocurrency Exchange Platform FTX

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