The global broadcast switchers market is expected to reach US$ 3.32 Bn by the end of 2031
Broadcast switcher is used to create a master output for real-time video broadcast or recording. It can develop several visual effects, ranging from simple mixes and wipes to elaborate effects. It can also operate in keying operations and assist in producing color signals. Broadcasters use switchers to select the source of video feed, transmit it over channels, and make broadcasting process more efficient. Broadcast switchers are hardware devices used to switch or choose between various audio or video sources. They are primarily used in film and video production environments such as production trucks and television studios. Rise in demand for broadcast switchers in the sports sector across the globe is likely to positively impact the market during the forecast period.
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Growth in Live Streaming to Boost Global Broadcast Switchers Market
Rise in consumer preference for online streaming over the last few years is one of the key factors driving the broadcast switchers market. Around 63% of all sports fans are interested in paying for an over-the-top service, according to the Center for the Digital Future at USC Annenberg and The Postgame. Around 56% of people interested in watching sports online would pay more for it than they would for traditional TV channels. This percentage rises to 70% among families with kids or 78% for those who identify as ‘passionate’ sports fans.
Some of the key players in the market such as FOR-A COMPANY LIMITED provide broadcast video switchers for sports and live events applications. FOR-A COMPANY LIMITED provides HVS-100 and HVS-110. The device can be used in various types of applications including live events, sports, news studios, OB vans, editorial offices, and presentation spaces.
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Increase in Transition from Analog to Digital Broadcasting to Augment Broadcast Switchers Market
The transition from analogue to digital broadcasting needs to take place in a smooth and timely manner. The European Commission aims to speed up digital transition in the Member States. The Commission emphasizes that the benefits of digital transition will be realized only when it is completed in all Member States.
Rise in number of fully interactive applications that allow viewers and broadcasters to interact is one of the benefits of digital television. Furthermore, companies use new technologies such as smart devices and software solutions to improve the efficiency and accuracy of live streaming. Changes from analogue to digital affect the entire value chain in broadcasting including content, production, transmission, and reception. All these require technological advancement to support digital broadcasting. Market forces and consumer demand are likely to drive the digitization of broadcasting. The capability of digital systems to compress data into a smaller space is also one of the relevant factors. In broadcasting context, this means the utilization of the compression coding method to enable relatively high sound and picture quality to be accommodated in a much smaller channel bandwidth. Thus, growth in transition from analog to digital broadcasting is expected boost the broadcast switchers market in the near future.
High Demand for Continually Evolving Production Switchers to Propel Broadcast Switchers Companies’ Market Share
In terms of product type, the global broadcast switchers market has been segregated into production switchers, routing switchers, and master control switchers. Production switchers was one of top video switchers in the broadcast switchers market in 2021. However, routing switchers is expected to be one of the fastest growing segments of the broadcast switchers market during the forecast period.
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Production switchers continue to evolve into ever more powerful broadcast tools switchers. Conventionally, switchers are live layering equipment that allow users to select sources, add several layers of keying, and perform wipe and dissolve transitions between them. Production switchers now include high-end digital video effects (DVEs), still stores, logo generators, color correctors, device controllers, and even automation systems.
Key players operating in the market such as ROSS VIDEO LTD. also provide production broadcast switchers. The company has been developing various types of switchers including production and master control switchers since 1974. It provides a range of production switchers such as Acuity, Ultrix Acuity, Carbonite Black, Carbonite Ultra, Ultrix Carbonite, Carbonite Black Solo, and Graphite for several applications such as news, sports, and virtual studios.
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