According to our latest market study on “Braille Printing Machine Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Connectivity and Product Type,” the market was valued at US$ 332.44 million in 2020 and is projected to reach US$ 515.90 million by 2028; it is expected to grow at a CAGR of 5.86% from 2021 to 2028.
The tactile printing is the process of inserting a lifted surface to a substrate for generating a texture that is sensed with touch. Increasing demand for personalized tactile solutions is driving the global tactile printing industry. The tactile printing technology is deployed for creating customized products such as braille wristbands, braille pins, musical cards, switches, location labels, street names, visiting cards, stickers (tactile custom stickers), greeting cards, calculators, braille calendars, recorders, and jewelry. Watermarx Graphics deploys CLIQX emboss technology for creating tactile printing products on all kinds of substrates, varying from paper and cardstock to poly-plastics. Advancements in tactile technology are expanding the scope of braille printing applications in the pharmaceuticals and medical packaging industries.
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American Thermoform, Baumer hhs GmbH, Blista-Brailletec, Electronic Brailler LLC., HARPO, HumanWare Group, INDEX BRAILLE, Kanematsu USA (TactPlus), Nippon Telesoft Co., Ltd., and ViewPlus are among the major companies operating in the braille printing machine market.
The braille printing market in North America and Europe are expected to exhibit significant growth during the forecast period. North America led the braille printing machine market in 2020. The market growth in the region is mainly attributed to escalating spending by US government on the braille printing development, and concentration of number of prominent manufacturers. American Thermoform is a global leader in the production and distribution of braille products and supplies for the blind and visually impaired; the company offers the highest-quality and affordably priced braille paper and braille labels and is the world’s largest producer of both products. Asia-Pacific is likely to emerge as the most attractive market for braille printing during 2021–2028. The region includes many developing countries such as India, Japan, and South East Asia countries. These countries are embracing new technologies such as IoT and connected devices and are heavily investing in the same, thereby driving the market for braille printing machine.
Recently, the government of Pakistan has approved a project worth USD 5.50 million for establishing a modern Braille printing press in Peshawar. Such projects and programs are meant to empower the visually impaired students, writers, and poets to carry out to their work effectively, along with enhancing the literacy ratios in countries. Therefore, growing investment in the planning and implementation of different programs and projects is boosting the deployment of braille writing systems.
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Impact of COVID-19 Pandemic on Braille Printing Machine Market
The COVID-19 pandemic is expected to create tremors in various economies till mid-2021. Businesses globally are facing severe difficulties as they had to either suspend their operations or substantially reduce their activities. Moreover, business shutdown, travel bans, and supply chain disruptions caused economic slowdown in 2020, which would continue in 2021. Countries in North America, Europe, and APAC have implemented drastic measures and travel restrictions to limit the spread of COVID among citizens. Several countries represent a significant market for braille printing machine adoption and growth owing to the high purchasing power of individual customers and boosting the e-commerce industry. However, the manufacturers of braille printers have seen a sharp decline amid the ongoing pandemic.
Braille is being used across the world among different languages. In Canada, the National Federation of the Blind (NFB) is providing resources and programs to support adults and children learn using the braille writing system; the scope of the program also includes making learning enjoyable. “The Braille Monitor” by the NFB covers all its activities and events focusing on the concerns faced by visually disabled people while reading. The Braille Monitor is available online and it can also be subscribed on e-mail, in fourteen-point ink print, and on USB flash drive offered through NFB-NEWSLINE program and via podcast. Further, the European Union (EU) funded the “KW Special Project” under the Horizon 2020 initiative for developing a desktop digital printer for Braille and is entailed across border collaboration with the EU.
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