An estimated 290 million vehicles now grace America’s roadways with approximately 92 percent of families having access to at least one automobile. That figure has been steadily growing over the years and is expected to continue climbing in the years to come. For the nation’s auto repair shops, that certainly adds up to ample job security.
In fact, many of America’s auto repair shops are reporting overwhelming workloads right now. They’re struggling to keep up with the ever-growing demand for their services. Shops that are looking to get in on the action can check over here for more information.
Auto Repair Marketing Advice to Bring in Today’s Vehicle Owners
With the number of vehicles on the roads growing and the number of people holding onto their used vehicles for much longer than before, the need for auto repair is on the rise. Constantly surging vehicle accident rates add to the mix as well. That being said, the number of repair shops is also on an upward trend.
Those who want to become part of the automotive repair industry can benefit from A how-to guide to starting a car repair business in 2022. Of course, newcomers to the industry and long-established shops alike need to ramp up their marketing efforts to stay afloat. Keep the following tips in mind to foster that goal.
Offer a Loyalty Program
Loyalty programs have become incredibly popular lately. After all, who doesn’t enjoy receiving a nice reward here and there? Based on some reports, more than 80 percent of consumers are more likely to do business with a company that offers a rewards program.
These programs can greatly increase companies’ customer bases. They can boost businesses’ profits as well. On top of that, they aid in customer retention. Keeping existing customers is much simpler and less costly than bringing in new ones according to realtimecampaign.com and other authorities on the subject.
Respond Quickly to Prospects
Consumers have come to expect near-instantaneous responses from businesses these days. That’s particularly true if they have a broken-down vehicle and need to get it back up and running as quickly as possible. Because of that, fast response times are crucial. The longer a customer has to wait for a response, the more likely he or she is to turn to the competition.
Most shops can’t exactly have someone manning the phones and computers around the clock. Fortunately, AI-assisted chats can help bridge the gap. They can’t solve all issues, but they at least help people feel like they’re getting somewhere. They can also transfer prospects to human team members for further assistance.
Keeping Customers Coming In
Those are a couple of effective ways to bring in and retain customers in the modern era. Companies like Xtime can offer further assistance with this matter. They help auto repair shops market more effectively to local customers, harness the power of social media marketing, and keep their websites up to date among other critical aspects.
Auto repair needs are on the rise, so the industry can certainly be lucrative for shops that are prepared to rise to the challenge. However, marketing is a key factor. Through effective marketing, repair shops can gain prospects’ attention and more effectively make conversions.
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