The current COVID-19 pandemic has taken the world by surprise and has been extended over an extremely long time period. This being a respiratory illness, transmission usually occurs through the nose and mouth as these are the major seat of the virus. Hence covering these vital organs is important to limit spread of disease. However, wearing mask continuously is an oft irritating task given the inherent foreign body sensation present and limitation to free breathing. The latter becomes especially problematic for athletes who take part in strenuous activity and need unrestricted access to air.
Athletic masks are especially designed to cater to this population. They are made of Spandex, polyester and other stretchable materials. These quickly accommodate to one’s face and absorb sweat easily to provide a hassle free personal environment to work out. The COVID-19 pandemic has yet to be vaccinated against and cases are rising as on date. As people adapt to this disease, the demand for athletic masks market is set to grow over the forecast period of 2020 to 2030, as per Transparency Market Research.
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Global Athletic Mask Market: Competitive Landscape
A number of manufacturers are looking to expand presence and production into this novel market, which makes the market scenario fragmented. Many of these are established players in the textile market. A few examples are given below-
- Under Armour
- McDavid
- Reebok
- Athleta
- Jjyye
- KORAL
- INTO THE AM
- Zensah
- HCMY
- FAYBOX
- WATTIE INK
- ELIEL
- Mask Culture
- Prime Layers
- Carbon38
- Summer
- Nike Pro
- Colourful
- Hammacher Schlemmer
- Mission Max
- Hanes Signature
- Trend Hunter Inc
Global Athletic Mask Market: Key Trends and Drivers
- The face mask market has picked up pace in lieu of the current pandemic. The global disposable face mask market size exceeded a value of USD 74.90 billion in Q1 of 2020 and is expected to grow at a CAGR of 53.0% from 2020 to 2027. This tremendous growth is expected given that the scare of COVID-19 is expected to affect people in the coming years. The athletic masks market too shall grow in the future riding on this trend.
- Fitness industry is growing at a phenomenal pace. It is due to register robust growth in the future as people become increasingly aware of the importance of physical fitness. Accordingly, global fitness industry revenue totaled $94 billion in 2019. Health and fitness clubs are on pace to reach 230 million members by 2030. The current pandemic has limited social interaction in such cramped spaces but this trend is expected to reverse in a while as the necessity of staying fit catches up with social distancing. Athletic masks will attain vital status in this scenario and market demand should be robust in the future.
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Global Athletic Mask Market: Regional Analysis
The Asia Pacific region (APAC) is expected to lead in this market scenario given the large number of COVID-19 cases in this region coupled with people’s increasing attention to personal fitness.
North America and Europe are estimated to trail behind the APAC region in the athletic masks market owing to the decreased regard for social distancing and respiratory etiquette witnessed among the regional population. However, a regard for personal hygiene should still help register modest growth in these regions over the forecast period.
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