According to the report, the global airship market is projected to surpass US$ 519.78 Mn by 2031, expanding at a CAGR of 6.50% during the forecast period. Rise in need for safety and security across the globe is driving the demand for surveillance, which in turn is propelling the airship market globally. The increase in consumer preference toward an elegant appearance of the product, service, or brand is boosting the advertisement sector. Airships are highly easy and cost-efficient means of promotion and advertisement. Brand awareness plays a crucial role in the success or failure of a particular product; advertisement marketing is widely using the airships in North America.
Expansion of Airship Market
Airships played a useful surveillance role in the Second World War; presently, airships are mostly used for overhead photography at sports events, and as massive flying billboards. Currently, the Van Wagner group, an airship organization, estimates that there are only 25 airships currently operating around the world; there are even fewer zeppelins.
Based on product type, semi-rigid and rigid airships are widely used across the globe, due to their highly structured frame and efficient controlling power. Non-rigid airships are generally used for advertisement purposes and other light weight operations. In terms of application, the global airship market has been segmented into research, advertisement, surveillance, commercial tours, and cargo services. Advertisement and surveillance segments dominate the global airship market.
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Increase in Marketing Trends Fueling Demand for Airships
Companies in the global airship market are increasing the availability of non-rigid, semi-rigid, and rigid airships. Non-rigid airships are majorly powered by the pressure of gases within their envelopes. Semi-rigid and rigid airship maintain their shape by means of metal framework, which is more efficient and durable.
It has been found that non-rigid airships are used for advertising, as they can carry lightweight load, while semi-rigid and rigid airships are utilized for cargo, transport, and surveillance purposes.
North America is projected to be a highly lucrative market globally during the forecast period. The rise in demand for security and patrolling is a key factor boosting the North America airship market. Furthermore, the growing trend of advertisement and marketing is also playing a key role in boosting the demand for airships across the globe.
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Regional Analysis of Airship Market
In terms of region, the global airship market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is projected to be a highly lucrative market, globally, during the forecast period. Rise in demand for security and patrolling is a major factor boosting the airship market, Moreover, growing trend of advertisement and marketing is also playing a key role in fueling the demand for airships across the globe.
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Airship Market Players
Prominent players operating in the global airship market include Zeppelin Luftschifftechnik GmbH, Skyship Cruise AG, Shanghai Vantage Airship Manufacture Co. Ltd., Lockheed Martin Corporation, Hybrid Air Vehicles Ltd., Airborne Industries Inc., Lindstrand Technologies Ltd., GEFA-FLUG, Information Systems Laboratories Inc., and AUGUR-RosAeroSystemsa.
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