As per Maximize Market Research analysis, the A2P SMS Market was valued at USD 64.42 billion in 2021 and is projected to reach USD 84.18 billion by 2029, growing at a CAGR of 3.43% during the forecast period.
Pune, Maharashtra, 14 October 2022 – Maximize Market Research, a leading market research company has published an intelligence report entitled Global A2P SMS Market 2021 which is a complete study of meticulous primary and secondary research. The report systematically covers analysed understandings in view of the market; along with its ever-changing patterns, industry environment, and all leading characteristics of the market. This research methodology has been applied to examine the global A2P SMS Market and these results have been reasonably mentioned in the report.
A2P SMS Market Overview:
A2P SMS is increasingly being used to communicate business to people through various corporate platforms, support services, and online reservation systems. A2P refers to the process of sending mobile messages from a business application to a mobile user, often through an automated process for marketing or service purposes (app-to-person). Retail, banking, communication, healthcare, and travel are among the areas that have embraced A2P technology.
Companies that are implementing flexible service offerings are looking for marketing campaign solutions that will allow them to reach out to potential clients fast and affordably. SMS is one of the most effective techniques for supporting organizations in accomplishing their marketing goals. SMS generates a higher response rate than other marketing channels such as phone calls, email, and Facebook, and nearly half of those who react make a purchase. This data demonstrates that SMS has a significantly higher return on investment than other media. It is a powerful, efficient, and cost-effective tool that can reach more individuals and obtain a higher response rate than other channels.
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A2P SMS Market Dynamics:
The increasing number of mobile customers has fueled the A2P business. According to the GSMA Mobile Economy 2020 research, over 6.1 billion unique mobile customers exist in 2021, with smartphones accounting for 60% of connections. It is expected that by 2025, the number will have risen to 6.5 billion, with smartphones accounting for 80% of all connections. Because of the expansion of the mobile subscriber base, enterprises, MNOs, and application developers may now connect more effectively with their clients on a global scale. MNOs hope to increase income by increasing their spending on A2P services. This functionality may be used by organizations to send notifications, alerts, verifications, and promotional messages to their customers. Furthermore, because of the ever-increasing amount. As the number of mobile users continues to grow, China and India now control the bulk of the market share for the A2P messaging service, which is expected to grow during the forecast period. More dynamics covered in the report
A2P SMS Market Segment Analysis:
By Components, the A2P SMS market is segmented into Platform, A2P Service
By Deployment Mode, the A2P SMS market is segmented into On-premises, Cloud
By Application, the A2P SMS market is segmented into Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services Interactive Messages, Others
By Vertical, the A2P SMS market is segmented into Banking, Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel, and Hospitality, Others
A2P SMS Market Regional Analysis:
North America held the largest market shear in 2021. because of changing tastes for digital advertising, an increase in the number of internet subscribers, and the advancement of advanced technologies such as IoT A2P SMS is being used by rapidly developing start-ups and small and medium companies in the region to raise awareness and manage their client base. North America is introducing the 10DLC channel, which can deliver SMS messages in large volumes using short codes and long codes that are toll-free. It is a low-cost means of mass message distribution.
A2P SMS technology is quickly being adopted by patients and healthcare organizations for a number of patient reminder applications. It has been shown that the use of messaging applications ensures proper drug and convention adherence, patient surveillance following medical treatment, and behavior change. A chemotherapy smartphone app has an important function that sends SMS text messages with care instructions and emotional support to people undergoing chemotherapy or other procedures. These feathers driving the market growth and more are covered in the report.
List of A2P SMS Market Key Players:
- Syniverse Technologies
- AMD Telecom
- Fortytwo Telecom
- CLX Communications
- Ogangi Corporation
- Tanla Solutions
- Symsoft AB
- Route Mobile Limited
- Angkor Data Communication Group
- Vodafone Group Plc.
- Bharti Airtel Limited
- Tata Communications
- Global Message Services(GMS)
- Monty Mobile
- China Mobile
Key Questions answered in the A2P SMS Market Report are:
- Which product segment grabbed the largest share in the A2P SMS Market?
- How is the competitive scenario of the A2P SMS Market?
- Which are the key factors aiding the A2P SMS Market growth?
- Which region holds the maximum share in the A2P SMS Market?
- What will be the CAGR of the A2P SMS Market during the forecast period?
- Which application segment emerged as the leading segment in the A2P SMS Market?
- Which are the prominent players in the A2P SMS Market?
- What key trends are likely to emerge in the A2P SMS Market in the coming years?
- What will be the A2P SMS Market size by 2027?
- Which company held the largest share in the A2P SMS Market?
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