According to The Insight Partners Latest Market document on “Ad Fraud Detection Tools Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type and End User,” the market was valued at US$ 252.92 million in 2021 and is projected to reach US$ 762.89 million by 2028; it is expected to grow at a CAGR of 17.1% from 2021 to 2028. The report helps in scrutinizing the market trends, growth, demand, segmentation, competitive landscape, key competitors, economical changes, industry size & outlook. The study highlights influencing factors that are impacting or reinforcing market environment such as government policy, technological changes etc. along with key market drivers.
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Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; FraudScore; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; Scalarr Inc.; Singular Labs, Inc.; TrafficGuard Pty Ltd; and ADEX (Samoukale Enterprises Limited) are a few key players operating in the global ad fraud detection tools market. Several other market players have been analyzed to understand the ad fraud detection tools market.
Overveiw: Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the globe. In India, the total number of start-ups founded in 2021 stood at 3,476, according to the Times of India news article of December 2021. Similarly, in the second quarter of 2021, 140 start-up companies were registered in Germany, and 35 more start-ups were registered in 2020, according to the E-commerce Germany news. Therefore, the rising number of SMEs across the globe focusing toward online marketing creates a lucrative opportunity for ad fraud detection tools market players.
According to the latest data released by DoubleVerify, with the increased reliance on digital marketing and a spike in spending and engagement on online video and connected TV (CTV), there has been a significant rise in fraudulent traffic since mid-October 2021. DoubleVerify identified two specific streaming fraud schemes—LeoTerra and CelloTerra—that have increased activity in the Q4 of 2021. For instance, CelloTerra is a mobile fraud scheme that runs background ads and fakes CTV traffic, which has tripled its false CTV devices and impressions in the Q4 of 2021. Therefore, the need for ad fraud detection tools will be there in 2021 and in the coming years.
The Segments and Sub-Section of Ad Fraud Detection Tools Market are shown below:
By Type (Website and Mobile)
By End User (E Commerce, Travel, Finance, Gaming, and Others)
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Some of the Major Players Operating in the Ad Fraud Detection Tools Market are
- AppsFlyer Ltd.
- Adjust GmbH
- Branch Metrics, Inc.
- Interceptd (App Samurai Inc.)
- Machine Advertising Limited
- Perform[cb], LLC
- Scalarr Inc.
- Singular Labs, Inc.
- TrafficGuard Pty Ltd
Players operating in the ad fraud detection tools market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:
In February 2021, Adjust GmbH was acquired by Applovin Corporation. This acquisition will offer best-in-class solutions in one single package, putting measurement, analytics, growth, and monetization solutions within easy reach of every app developer around the globe.
In February 2020, App Samurai Inc. (mobile growth platform) achieved an investment of US$ 2.4 million in a funding round led by 212 ventures, with collective spark, 500 startups, and Degerhan Usluel, taking total investment to US$ 4.6 million. App Samurai will use the funding to develop its product portfolio and work toward global expansion.
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Scope of Report:
The Market report lists the most important competitors and provides the insights strategic industry Analysis of the key factors influencing the market. This report will help you to establish a landscape of industrial development and characteristics of the Ad Fraud Detection Tools market. The Global Ad Fraud Detection Tools market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status. Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand Figures, price, cost, revenue and gross margins.
Impact of COVID-19 Pandemic on Global Ad Fraud Detection Tools Market
The COVID-19 pandemic has shaken several industries. The tremendous growth in the spread of the novel coronavirus has urged governments worldwide to impose strict restrictions on vehicles and human movements. Due to travel restrictions, mass lockdowns, and business shutdowns, the pandemic has negatively affected economies and countless industries in various countries. The lockdown imposition has resulted in the lesser production of commodities, goods, and services.
In 2020, with the COVID-19 outbreak scenario, the national lockdown of each and every country has increased the market span of digital technologies. More number of people are now using one or many digital platforms for several reasons, such as work from home (WFH) and online transactions via banks’ digital apps or mobile/digital money wallets. In addition, advertising frauds are increasing through just a single click. It had led to various revenue losses for the company. For instance, data from matchseries.com shows that global losses from ad fraud reached a total of US$ 35 billion in 2020. A Campaign Asia report published in December 2020 found that ad fraud is stealing 20% of the world’s online ad spending. These figures help illustrate the extent of the problem that ad fraud creates for businesses, and the vast array of different ad platforms and options that are available to firms means the level of wastage can vary considerably. It is not only SMEs that fall victim to such significant amounts of fraudulent traffic, many of the world’s biggest companies are also being affected. Therefore, ad fraud detection tools were adopted by many businesses. Thus, the global ad fraud detection tools market witnessed growth in 2020.
TABLE OF CONTENTS
- Key Takeaways
- Research Methodology
- Ad Fraud Detection Tools – Market Landscape
- Ad Fraud Detection Tools Market – Market Dynamics
- Ad Fraud Detection Tools Market – Global Market Analysis
- Ad Fraud Detection Tools Market Analysis – By Operating System
- Ad Fraud Detection Tools Market – By End User
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