ABCS Insights, a leader in full-funnel attribution, today announced its partnership with TiVo®, the company that brings entertainment together and a wholly owned subsidiary of Xperi Holding Corporation. The partnership ensures that ABCS Insight’s customers will now be able to precisely measure the impact of live and time shifting linear TV advertising on real world outcomes including brand, sales, and retail visitation, both online and at the POS.
TiVo’s TV viewership data has been selected as ABCS Insight’s preferred source for linear ad exposure data due of their industry leading representative coverage across all cable operators, and regions, providing true viewing habits of targeted audiences, all while maintaining the scale necessary for quality measurement. This level of insights will provide ABCS Insight customers with a comprehensive understanding of their audience’s TV and social journey for more accurate targeting.
“Combined with ABCS Insight’s existing capabilities, this partnership furthers our lead as the industry’s most comprehensive platform for full funnel attribution, for all industry verticals, across all media screens and marketing touchpoints,” said Jerome Shimizu, CEO of ABCS Insights.
“We are excited to partner with ABCS Insights by providing the linear TV viewing data needed to power their platform and the comprehensive measurement of omni-channel impression delivery,” said Fariba Zamaniyan, vice president of data and advertising, TiVo. “Our high-quality TV data will give ABCS Insights and their clients the ability to measure the full-funnel impact of advertising with confidence in this complex and evolving media environment.”
About ABCS Insights
ABCS Insights enables clients to optimize and measure the ROAS impact of any advertising campaign with the industry’s first truly full-funnel measurement and ad-effectiveness platform. ABCS integrates online (e-comm and search) and offline (sales, brand, visitation) data for millions of households with their TV, social, online media exposure data to help brands reach and capture their most valuable customers. Since 2020, ABCS has worked with 3 of the top 4 TV networks and 50+ of the top Fortune 500 companies on their campaigns.
Visit us at http://www.abcsinsights.com to learn more.
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo delivers a passionate group of watchers to increase viewership and engagement across all screens. In June 2020, TiVo became a wholly owned subsidiary of Xperi Holding Corporation. Go to TiVo.com and enjoy watching.
About Xperi Holding Corporation
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (Adeia, DTS, HD Radio, IMAX Enhanced, TiVo), and by its startup, Perceive, make entertainment more entertaining, and smart devices smarter. Xperi technologies are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners, customers and consumers.
Xperi, Adeia, DTS, IMAX Enhanced, HD Radio, Perceive, TiVo and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Holding Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies
Company Name: ABCS Insights
Contact Person: Michael Sheng
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