Forbes Agency Council has chosen a panel of twelve industry experts to evaluate newsjacking, a media strategy in which companies put their own spin on current events or trends to grow existing talks or start new ones.
Forbes Agency Council members share their favorite platforms for newsjacking.
PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.
The panelists, all of whom have distinguished success in public relations, digital marketing, marketing strategy, advertising, and related fields, offer their tried-and-true favorite newsjacking platforms as well as recommendations on which platforms are most suited for each purpose.
LinkedIn and Facebook Newsjacking
Many of the panelists use LinkedIn or Facebook as their primary newsjacking platform for varying reasons, such as:
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Joining industry-specific conversations (Heather Osgood of True Native Media).
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Deep-diving on trending topics (Dejan Popovic of PopArt Studio).
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Sharing personal experiences and anecdotes (Mary Ann O’Brien of OBI Creative).
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Starting and joining relevant conversations (Adrian Falk of Believe Advertising & PR).
Twitter & TikTok Newsjacking
Both short-form content platforms provide excellent insight into current trends, with Forbes’ experts citing the following reasons for using them for trendjacking and newsjacking:
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Staying on top of niche interests (Marie Swift of Impact Communications Inc).
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Reaching specific audiences (Geoff Crain of Kingstar Media).
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Getting trending topics in front of relevant audiences (Antonella Pisani of Eyeful Media).
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Evaluating public sentiment on current events (Heather Kelly of Next PR).
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Keeping pace with quickly changing trends (Justin Buckley of ATTN Agency).
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Joining in on user-generated content (Leigh-Anne Anderson of Anderson-PR).
Similarly, Pinterest can be used to catch onto trending topics as they populate across platforms (Kamaljit Singh of AMZ One Step).
YouTube by Qamar Zaman Newsjacking
According to Qamar Zaman of KISS PR, utilizing YouTube as a front-line approach for newsjacking and trend jacking will provide your brand with the best exposure. Learn more here.
When newsjacking, it is essential to consider which platform will give you the most bang for your buck. Consider what your goals are and who your target audience is before choosing a platform. With so many options available, there is sure to be a perfect fit for every newsjacking opportunity.
Read the full expert panelist article on newsjacking here.
About Forbes Agency Council
Forbes Agency Council is an invitation-only organization for the world’s top thought leaders and experts in public relations, media strategy, creative, and advertising agencies.
About KISS PR Press Release Distribution
KISS PR is a global public relations agency with a mission to make newsworthy stories that spread. Our digital marketing firm specializes in SEO, Content Marketing, and News Release Distribution. We connect businesses with the news media and help them build relationships with their customers. Learn more about our newsjacking services.
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