If you’re struggling to achieve the intended outcomes, it may be time to look closely at your Instagram account.
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Introduction
Instagram is the most popular photo-sharing social network in the world. It’s also one of the most powerful tools for businesses, brands, and influencers to build a following and attract real engagement.
But not all of your followers are real people. Some are fake accounts that have been set up by someone else with the sole purpose of boosting your numbers.
And this problem has only gotten worse as Instagram has implemented new rules about what counts as an actual human being who should be seen as an authority on any given topic.
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It’s more than a vanity metric.
Even though it’s often touted as a vanity metric, there is more to your follower count than just how many people are following you.
When you look at a number like this, it can be easy to lose sight of what’s essential in your social media strategy: engagement and growth.
For example, say that 20% of your followers are active on Instagram daily (or even weekly). If they only post 1 photo per month and leave after 5 seconds, those people aren’t engaging with what you’re posting.
They’re just looking at photos from other users instead. And when someone engages with one of your posts by liking or commenting on it (or both), how do we know if this person actually “liked” or commented because they found something interesting about what was posted? Or could their behavior have been influenced by bots?
You might think these questions sound ridiculous, but unfortunately, there have been plenty of cases where this has happened before; studies show that up to 15% percent fake accounts exist online today, which means our metrics could be skewed by these fraudulent users who want nothing more than an easy way out whether that means clicking buttons faster than anyone else would expect them too.
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It’s against the rules and changes the algorithm.
Instagram has a strict anti-fraud policy in place. You can get banned for using fake followers and likes on Instagram, even if you don’t do it intentionally.
Instagram will remove your account if they see that your followers aren’t real people but bots or spammers trying to boost their popularity.
The company doesn’t care how many likes your posts get; they only care about whether they’re real people who follow you back or not.
They also changed their algorithm because of these problems with fake accounts. Now it’s more complicated than ever to get new fans without spending money on advertising campaigns or influencer marketing programs.
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It doesn’t help you build an engaged audience.
You might think, “I want to build an engaged audience on Instagram, so how do I know if my followers are real?”
The answer is simple: you don’t. With fake followers, it’s impossible to know whether or not they’re genuine, which can cause severe problems for your business.
Fake Followers Aren’t Real People: Fake accounts have no connection with their creators or those they follow.
That means if someone promotes a company on social media and starts following them back, even if a friend initially invited them, it doesn’t mean anything because there’s no actual person behind the account.
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It won’t convert to sales.
Fake followers and likes also don’t help you convert to sales. They can hurt your conversion rate because people will ignore ads from fake accounts.
Buying followers and likes are one of the most common ways people try to get more sales.
The problem with this approach is that it will not help you sell more products, convert customers, or get more business.
It will not help build your brand either because after all these followers have been bought, they won’t be able to do anything but follow other accounts anyway.
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It hurts your actual audience and community.
The truth is that fake followers and likes don’t help you build an engaged audience. They don’t give you any real value in the long run, so it’s best to stop using them as soon as possible.
Finally, fake followers and likes don’t build a community, which every business needs to succeed online.
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How do you know when a follower or like is fake?
The first thing to look for when determining if a follower is fake or not is the number of likes and comments.
If you notice that their account has been inactive for quite some time but still has hundreds of followers, this could indicate that something fishy is going on.
On top of that, if you see lots of bots following you back and liking your photos, this should also raise some red flags.
If you want to get more specific about how Bot Accounts work:
Bots are inactive accounts with low follower counts (less than 100). They can be used as part of an automated marketing strategy by companies who want their messages seen by as many people as possible without having to pay real human beings any money.
They’re almost always located outside our borders, often in countries where English isn’t spoken well enough to communicate effectively with them (or at all). That means fewer conversations between people here at home versus abroad, where more opportunities may be available since everyone understands each other better due to shared cultural norms.
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Do fake followers and likes impact your Instagram account negatively?
Fake followers and likes can harm your Instagram account if you’re not careful. Here’s why:
It can hurt engagement. People who don’t like your content will often unfollow you instead of interacting with you in the comments or through direct messaging. Even if they interact with you, their responses may be unenthusiastic or sarcastic, not precisely what someone who loves what they see would say. And while this is understandable, given how many people feel about social media today, it still hurts when companies try hard to build relationships on platforms where engagement isn’t always guaranteed.
It can hurt the credibility of the brand/business owner and negatively impact company name visibility across all channels combined.
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How do you get more real followers on Instagram?
There are a few ways you can get more real followers on Instagram.
- Use hashtags. If you want more engagement, try adding popular hashtags to your posts. This will help it stand out in search results and receive more likes when others see it.
- Be genuine and share content relevant to your audience’s interests instead of just trying to get more views or clicks by posting whatever comes across as appealing at the time. This is important because it shows the depth behind what you’re doing as an individual, which builds trust with potential fans who might want something more from their social media channels than just another selfie or funny video clip that doesn’t mean anything in particular. After all, everyone does those things nowadays.
- Work with a reputable Instagram marketing company that only helps your account grow organically. Rather than buy Instagram followers and likes, social media marketing expert helps your account leverage current trends to get your account some well-deserved traction.
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Many people with large followings on Instagram are using purchased fake followers and likes.
One of the most common questions people ask when they first join Instagram is, “How do I get more followers?”
The answer to this question is easy: you need to post quality content. If you do, your followers will come naturally and organically from people who like what you have to say or share your posts.
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Conclusion
If you’re struggling to achieve the intended outcomes, it may be time to look closely at your Instagram account.
Suppose you see that many of your followers are fake. In that case, it’s worth investigating whether there is anything that can be done about this before starting an advertising campaign or running other campaigns on the platform.
Press Release Distributed by The Express Wire
To view the original version on The Express Wire visit The Truth About Followers And Likes On Instagram
