NOVEMBER 23, 2020 – When websites and mobile apps were first introduced, their initial goal was to inform viewers. Business owners wanted to share information about their product lines, company philosophy and services that they offered. At the time, consumers were expected to use the websites for research only, but still visit the brick-and-mortar shop to make a purchase.
In the years that followed, this practice waned and the evolution of e-commerce emerged. E-commerce is the action of making a purchase directly online whether from a familiar chain retailer or a small boutique owner. Frenchy Digital is pushing the e-marketing concept even further by focusing on the incorporation of online tools and thoughtful details that encourage online sales even if people originally logged on without any intention of making a purchase.
It’s no surprise that statistics from the National Retail Federation (NRF) show that over the past decade, online sales have continued to soar. This has never proven more true than throughout 2020, when the COVID-19 pandemic prompted many people – some who never shopped online before – to order food, supplies and medicines for delivery from the comfort of their home. NRF forecasted 2020 sales to increase to more than $3.9 trillion – a 3.5 percent to 4.1 percent boost.
While this is generally good news for online retailers, it also comes with a word of caution. With so much competition out there, retailers will have to refine their websites and re-define their mobile applications.
Research shows that people tend to spend only 15 seconds on a website, so that is precisely how long companies have to grab a potential customer’s attention and generate a sale.
Frenchy Digital executives understand that a well-crafted website and mobile app can avoid quick bounces and keep potential customers engaged at higher rates. Statistics demonstrate that the longer a website or mobile app visitors stays interested, the more likely they are to make a purchase. That’s why it’s crucial that every aspect of the design is carefully curated, from the color scheme, font size and photo selection to the featured categories, product presentation and types of widgets selected.
Learn more about how Frenchy Digital’s designers use various marketing strategies to still pursue the sale, essentially transforming websites and app landing pages into the ultimate marketing machine by visiting www.FrenchyDigital.com.
About Frenchy Digital
Frenchy Digital is a full service global marketing agency specializing in mobile app development and E-commerce creation. With locations in Los Angeles, California and Paris, France, it is a premier website and mobile app development company led by Chris Machetto and partnered with Jasmine Benmaiza. When coupled with its creative-driven production firm, it offers a comprehensive approach to e-marketing concepts. The company crafts market strategies; creates content for commercials, social media and promotional events; develops e-commerce websites; and designs innovative mobile apps. All of these strategies work seamlessly together to create a comprehensive marketing plan focused on generating online sales for clients.