Shanghai, China – Tourism Fiji in partnership with Trip.com Group, a leading international online travel agency, to launch a destination pre-sale campaign to celebrate the 50th of Fiji Day. The campaign aims to leverage the anniversary celebration opportunity to launch the Fijian hotel pre-sale promotion on Trip.com on 10 October lasting 4 weeks, with the goal of driving sales to Fijian tourism industry partners.
(Celebration of 50th Fiji Day, Tourism Fiji and Trip.com Group Pre-sale Campaign Group Photo)
Tourism Fiji in partnership with Fiji Airways, enhanced cooperation in the tourism sector through a memorandum of understanding (MoU) signed with Trip.com Group last year. Covid-19 has brought vast and unprecedented disruptions to the travel industry, and in response Tourism Fiji has been working with Trip.com Group to adopt new approaches to help partners navigate the rapidly changing landscape.
This presale campaign all comes with a flexible booking guarantee supported by Fijian tourism industry partners, another initiative to mitigate the uncertainty and restore confidence in travel. In the theme of 50th Fiji Day’s celebration to commemorate this milestone in Fiji’s history, the campaign will be promoted through both Trip.com Group’s online and offline channels including digital, social media, live stream, influencer engagement and events to drive future bookings to Fijian industry partners.
Commenting on the partnership, Tourism Fiji’s CEO Matthew Stoeckel said, “China is already Fiji’s fourth largest market and has significant potential to further contribute towards Fiji’s tourism economy. The further partnership with Trip.com Group provides us with the opportunity to stay connected to potential travellers in China. During these challenging times, our team continues to explore new approaches to prepare for the recovery of the market once travel restrictions start to ease.”
“Tourism Fiji developed a Four-Stage Market Re-entry Plan to coordinate our return to international markets in the wake of Covid-19. We are currently in stage Two, where the focus is on reminding the world that ‘Our Bula Spirit Awaits You’ in order to stay top-of-mind for those planning their next trip. This partnerships with Trip.com Group is a great way to do just that,” continues Mr. Stoeckel.
Last month, Tourism Fiji partnered with Trip.com Group to promote a livestream session hosted by Co-founder and Chairman of Trip.com Group James Liang, to enhance users’ confidence and inspirations while they start to plan their future trips to Fiji post Covid-19. With regular pandemic control measures in place, the domestic tourism market has been gradually restored, providing cause for confidence in the demand for leisure travel.
Tourism Fiji Regional Manager in Greater China, Mr. Vincent Zheng said, “Trip.com Group and Fiji will celebrate the company’s 21st anniversary and our 50th Independence Day, respectively. An opportunity has presented itself for Tourism Fiji to partner with Trip.com Group to jump on the anniversary celebration opportunity to maintain Fiji’s brand awareness as well as drive sales to our industry partners. We thank our industry partners and Trip.com Group for their full support of this campaign.Without your support, this initiative could not succeed.”
Amanda Wang General Manager of Destination Marketing from Trip.com Group, “Tourism Fiji is one of the most valued strategic partners for Trip.com Group. We appreciate Tourism Fiji’s leadership in bring together Fijian tourism industry partners to make this presale campaign possible. We’ve established a strong partnership with Tourism Fiji and we look forward to continuing to support Tourism Fiji and its industry partners as they rebuild the market.”
Tourism Fiji is the destination marketing organizational arm of the Fijian government agency responsible for marketing Fiji as the ideal destination for leisure travel globally. Tourism Fiji has established a presence in nine key markets around the globe, and its activities include advertising, public relations, media initiatives, trade shows, and programs for the tourism industry and consumer promotions to better showcase Fiji.