PeerLogix CEO, Will Gorfein, sat down with Soulstring Media to discuss how PeerLogix positioned itself to become a leader in the streaming-data viewership tracking sector. Taking on industry giants like Nielsen Holdings (NYSE: NLSN) is the first step in changing a market that has been stagnant for decades. Tracking more than 180,000,000 households, PeerLogix is taking this industry to a new level with its market reach touching advertisers, programmers, and investors.
Despite its micro-cap share price, PeerLogix, Inc. (OTC: LOGX) is becoming an increasingly powerful advertising technology and data aggregation company in the streaming-video analytics space. The company recently announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT platforms to add new levels of insight to their content licensing strategies.
The quantitative features of the platform may be the standout asset. It’s comprehensive and detailed platform configuration allows the company to be defined by its innovative and forward-thinking capabilities. Those capacities include PeerLogix’s patented platform that collects, catalogs, and analyzes over-the-top data, including IP addresses of the streaming and downloading parties, the name, and media type (movie, television, documentary, genre) of programs watched. That data is then filtered through a combination of licensed, publicly available, and proprietary databases to provide insights into consumer preferences. The output also offers predictive analytics that can be extremely useful to a growing list of potential clients, including digital advertising firms, product and media companies, entertainment studios, and investment companies.
The podcast below explains in detail the PeerLogix advantages.
Video Link: https://www.youtube.com/embed/ceD-OoksNpI
Although PeerLogix may only be starting its journey to becoming the “Nielsen” of the streaming-data viewership world, its inherent advantages in the competitive landscape can’t be ignored. Real-time data, graphical representations, data from 180 million households and daily real-time updates are only a few benefits. The biggest asset comes from the company’s ability to meet the challenges of the new demands created from the streaming video industry.
The remainder of 2020 may present exciting times for this company’s development.