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Eric Mitchell Named Most Connected Mortgage Professional Seventh Consecutive Year

ANN ARBOR, Mich. – August 17, 2020 – (

 Eric Mitchell, Executive Vice President-National Retail for Gold Star Mortgage Financial Group, Corp has once again been selected from hundreds of nominees as one of the nation’s Most Connected Mortgage Professionals by National Mortgage Professional Magazine (NMP). This marks Mitchell’s seventh consecutive designation, representing an unprecedented tribute in the history of NMP.

NMP Magazine conducts an exhaustive assessment of top industry professionals to identify those few who stand out for their stellar participation in the world of social media, specifically pertaining to LinkedIn, Facebook, Twitter and Instagram. NMP editors understand that leveraging great reach in social media is a blueprint for exponentially greater success, the proof of which is evident in the respective off-the-charts accomplishments of those, like Mitchell, who enjoy NMP’s Most Connected designation.

“Mortgage lending is continually changing, and yet it will always be a relationship business,” said Eric Mitchell, when asked about the value of social media. “I believe the future of mortgage lending will be based upon originators being able to cement relationships through tech-fueled automation and resources, instant access to critical data, and shrewdness in social media management. If you’re conducting business without all three – and especially social media, you’re unarmed for competition.”

“It’s no surprise that Eric Mitchell continually appears on elite rosters of the most connected in our industry,” said Gold Star COO AJ Franchi. “A world-class coach and national thought leader in lead generation and conversion strategy, Eric assists our national salesforce by creating cutting-edge digital lead gen platforms and networking opportunities. Not the least of which is our having been designated the preferred lender of Craig Proctor Coaching, which instantly affords our Loan Officers key introductions to area Realtors®.”

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Eric Mitchell Named Most Connected Mortgage Professional Seventh Consecutive Year

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