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Wholesome Wave Joins the Population Health Alliance

The nonprofit created to solve nutrition insecurity plans to deepen ties and forge partnerships with national leaders in population health management!

WASHINGTON, D.C. – July 20, 2020 – Population Health Alliance (PHA), the industry’s only multi-stakeholder professional and trade association solely focused on population health, today announced that Wholesome Wave (, a national leader in addressing nutrition insecurity through targeted motivating behavioral incentives, has joined the organization as a new member. The first organization to double SNAP benefits when used for fruits and vegetables, the first to implement produce prescription programs to combat chronic illnesses, and the first to use debit card technology to empower low income shoppers to purchase and consume healthier options.

“Effective dietary interventions that are patient-centered and scientifically evaluated present an enormous opportunity to improve health outcomes in a cost-effective way. Leading nutrition researchers have tied poor diets to upwards of $50 billion in healthcare costs nationally.” said Brent Ling, Executive Director at PHA. “Wholesome Wave has demonstrated an eagerness to innovate, a commitment to measurable results, and an ability to lead a national food-as-medicine movement. We are thrilled to have them join as new members and expect their contributions to inform the field in our collective pursuit of excellence in population health management.”

“Wholesome Wave has long appreciated the work of PHA in effectively advancing the principles of population health management. Our decade-plus record of success helping low-income people gain and act on affordable access to healthy fruits and vegetables and influencing federal nutrition policy aligns perfectly with the PHA mission. PHA’s work in building effective collaboratives by engaging key stakeholders and thought leaders is more important now than ever before.” said Michel Nischan, Co-Founder & Chairman at Wholesome Wave. “We look forward to robust participation with the alliance to ensure the principles of population health become imbedded in an evolved, preventive, effective, and equitable healthcare system.”

Wholesome Wave recently announced the launch of a nationwide search for a new CEO / Executive Director to who will build on the organization’s early success through their demonstrable success in healthcare setting and a commitment to shift the organization toward the healthcare sector by forging new strategic alliances and innovative approaches.

Learn more about this opportunity by reaching out to [email protected].

About Wholesome Wave

When poverty and hunger strike, it’s not just about getting more food, it’s about getting the right food. Addressing food insecurity overshadows the real problem: nutrition insecurity. Nutrition insecurity leads to the diet-related conditions that are driving the highest rates of hospitalization and death, including those from COVID-19. Wholesome Wave was built to solve nutrition insecurity.

Learn more at or find us on Instagram @wholesomewave

Wholesome Wave Contact:

Natalia Feinstein
Chief of Staff
[email protected]
(203) 506-4867

About Population Health Alliance:

PHA represents stakeholders from across the health care ecosystem that seek to improve health outcomes, optimize medical and administrative spend, and drive affordability.

Learn more at or follow us on Twitter or LinkedIn.

Population Health Alliance Contact:

Brent Ling
Executive Director, Population Health Alliance
[email protected]

Media Contact
Company Name: Population Health Alliance
Contact Person: Brent Ling
Email: Send Email
Phone: 2027375476
City: Washingtoin
State: DC
Country: United States

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