WALTHAM, Mass. – Terra Lycos, the largest global Internet network, launched an on-line sweepstakes that will give a lucky winner and three friends a once -in- a- lifetime opportunity to meet Anna Kournikova, up-close and personal. The grand-prize winner will receive a trip for four to the exotic secret location of her calendar shoot. Beginning today, users can log onto Anna’s official Web site on Lycos http://www.kournikova.com or http://annak.lycos.com for a chance to win.
The exact location of my calendar shoot is a secret between me and Lycos,” said Anna Kournikova. “I encourage all my loyal fans to keep visiting Lycos and my Web site Kournikova.com to enter the contest. I am really looking forward to meeting the lucky winner and their friends; however, they will be sworn to secrecy.”
“We are giving the Internet audience what they want – an opportunity to spend quality time with the world’s sexiest athlete at an exotic location,” said Steve Fund, vice president of brand marketing for Terra Lycos. “Anna’s calendar shoots are always private affairs, so the chance to witness it first hand is really an opportunity of a lifetime for her fans.”
Lycos is mounting an extensive print advertising campaign to promote the sweepstakes. The campaign will make its debut in Sports Illustrated’s upcoming Olympic preview and Swimsuit issues.
Kournikova recently won the 2002 Australian Open women’s doubles title with partner Martina Hingis, and is regularly ranked as the number one most searched athlete on the Internet, according to The Lycos 50 (http://50.lycos.com), an authoritative weekly list of the most popular people, places and things users are searching for online. In an average week, Kournikova receives more search queries than Michael Jordan, Mia Hamm and Tiger Woods combined.
Most recently, Kournikova was recognized as the World’s Sexiest Athlete by ESPN.
